Industry News

Chimera Golf Club enhances partnership with NBC Sports Next through full-service GolfNow Plus marketing platform, helping bolster brand and global reach

ORLANDO, Fla. (Sept. 9, 2021) – With the addition of NBC Sports Next’s GolfNow Plus, Chimera Golf Club today begins putting the power of customized marketing to work for its unrivaled desert golf location, situated just minutes from the famous Las Vegas Strip.

GolfNow Plus offers expert marketing and inventory management, making it the most powerful business performance platform in golf. Chimera Golf Club is utilizing the Plus full-service option, highlighted by features, such as tee-sheet management, pricing, email marketing and social media, to name a few.

“Relieving our staff of the time they would normally spend on marketing activities and, instead, allowing them to focus more on other areas of the business, like tending to our customers, is huge,” said Chris Sheehan, President & CFO, Chimera Golf Club. “NBC Sports Next has the expertise through its GolfNow products to help us optimize our performance.”

The Plus service complements Chimera’s existing partnership with NBC Sports Next, a comprehensive program that also includes:

  • G1 by GolfNow – GolfNow’s most-advanced business management platform, which can combine all software and operating systems utilized by a golf course facility into one platform. Tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more can be controlled from an internet-connected smartphone or tablet – from anywhere, anytime.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.
  • GolfNow Answers  - white-label service that answers every call – day or night – for a participating golf course, helping it capture at-risk revenue, improve customer service and operate more efficiently.
  • Premium Marketing Program – provides a wide variety of marketing benefits, including optimized positioning and promotion on the GolfNow website.

In addition, the partnership also includes all additional elements that come standard as part of the GolfNow Platform, including custom website design and development, and exposure to the millions of golfers who regularly use GolfNow’s industry-leading website to search for and book tee times 24/7.

“The reach of NBC Sports Next combined with our team’s expert golf-industry experience makes GolfNow Plus an unrivaled marketing program within the golf course industry,” said Dan Burquist, National Director of Sales, NBC Sports Next. “We’re grateful for the additional trust Chimera has put in us and are excited to build a branding strategy that will take them to the next level.”

Located just minutes from the famous Las Vegas Strip, Chimera Golf Club’s natural terrain is a must-play for golfers visiting the Las Vegas area. The Ted Robinson Jr. design measures 6,757 yards from the tips, offering a sizable challenge for any golfer but also accommodating any skill level with the availability of four sets of tees. Chimera’s practice range offers the perfect pre-round warm-up, as well as unobstructed views of the Strip, downtown Las Vegas and snow-capped Mt. Charleston. Once known as Tuscany Golf Club, Chimera’s is recognized as one of the best courses in Nevada in the 2021 Golfers' Choice listings on GolfPass. The club also served as a location for an episode of the popular GolfPass series, Golf Road Trippin’, with host James Davis.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting, Gaming & Emerging Media. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify, swim team management services; GoMotion,  sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences. 

-NBC Sports Next-

Dan Higgins
NBC Sports Next