Industry News

Lyle & Scott launches in United States golf apparel market

Heritage-inspired, versatile designs highlight iconic golf-fashion brand’s American debut

(Hawick, Scotland) – Lyle & Scott – an iconic global leader in golf fashion – announces its launch in the United States, offering style-conscious golfers a modern take on classic designs.

More than 60 years ago, Lyle & Scott introduced bold, innovative prints and patterns worn in competition by the game’s greatest players including Jack Nicklaus, Tony Jacklin and Greg Norman.  Today, Lyle & Scott continues to leverage its on-course history and 146-year-old fashion-lifestyle lineage to offer a sophisticated, modern golf aesthetic.

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“Our entry into the U.S. is a committed long-term investment. We continue to listen to our American team to create distinctive collections for a wide and diverse range of golfers, from those seeking a fashion-forward performance piece or something more timeless,” says Chris Somerton, Head of Golf for Lyle & Scott.  “As an authentic golf brand, born in Scotland, we’re a versatile alternative to ‘me-too’ designs with a passion for making our sport more exciting, inclusive and accessible to everyone.”

Lyle & Scott’s premium men’s golf collections feature the brand’s signature knitwear alongside new and innovative sustainable performance fabrications across a robust range of tops, bottoms, technical layering, and accessories.  Each piece is adorned with the brand’s iconic Golden Eagle, which was born from its historic relationship with storied venue Gleneagles.

Seasonal lines are complemented by archival capsule collections, drawing upon Lyle & Scott’s deep design catalog and manufacturing heritage to create fun, fashionable pieces inspired by vintage releases.

Lyle & Scott has tapped Wayne Webster as National Sales Manager to lead the brand’s sales division in the United States.  Webster has more than 25 years of experience in the golf apparel industry, having held senior positions at Nautica Golf and Glengate Apparel, as well as Country Manager and VP of Sales for the Golf and Fashion Divisions of J.Lindeberg USA.

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About Lyle & Scott
Founded in 1874, Lyle & Scott has a history steeped in craftsmanship and innovation. Over the past 147 years the company has grown to be an established menswear brand, famous for creating edited, versatile collections with a quality that can be trusted.

In the mid-1950’s, it became a disruptive force in golf apparel, changing the game forever with its innovative patterns and prints worn by champions such as Jack Nicklaus, Greg Norman, Tony Jacklin and Lee Westwood. Lyle and Scott’s premium and accessible men’s golf-fashion pieces include its heritage knitwear along with more innovative, sustainable, and organic materials in sophisticated, modern aesthetics informed by decades of design and a passion to make golf more exciting, inclusive, and accessible to everyone.

Based in the UK, with proud Scottish roots, the Brand has successfully flown the flag as far afield as Japan and Australia, with the iconic Golden Eagle now very much front and center on the world stage.

Austin Zehel
Buffalo Agency