Industry News

Primland, Auberge Resorts Collection voted a 'Top Hotel in the South' by Travel + Leisure readers

MEADOWS OF DAN, VIRGINIA – September 14, 2021 – Primland, Auberge Resorts Collection, the all-season luxury resort located in Southwest Virginia’s Blue Ridge Mountains, has been named a “Top Hotel in the South” in Travel + Leisure’s 2021 World's Best Awards. 

Travel + Leisure’s World's Best Awards annually honor the top hotels and travel destinations in the world and are determined by votes from hundreds of thousands of readers. Through an annual survey, readers reflect on their travel experiences over a 3-year period and rate hotels and resorts by appraising rooms and facilities, location, service, food and value. 

“We strive to make each guest’s visit unique and special in its own way and we are gratified that Travel + Leisure’s readers regard us so highly,” said Stefan Carstens, General Manager, Primland, Auberge Resorts Collection.


The announcement comes on the heels of Primland being nominated for multiple USA TODAY 10Best Awards, as well as being named a top resort in America on multiple occasions by Conde Nast Traveler, one of the best hotels in the country by US News & World Report (and most Instagram-Worthy), and one of the top 35 American golf resorts by Golf, Golfweek and Golf Digest (out of several thousand).

Lodging at Primland is an experience in itself – 360 degree views from atop the mountain in The Lodge, breathtaking scenery from the Pinnacle Cottages perched 2,800 feet overlooking the Pinnacles of Dan, stunning views of The Highland Course while relaxing on the decks of the Fairway Cottages and an incomparable experience amongst the trees in Treehouses 3,000 feet above Kibler Valley where you can hear the Dan River flowing below.  

Over the last year, the resort has added to its array of distinctive, first-class amenities with the unveiling of the Schlumberger Wine Cellar, an intimate space featuring walls paneled with wormy chestnut and a menu highlighted by varietals from the world’s finest vineyards, and the Bootleggers Outdoor Gym & Fitness Trail, which spans over 100 yards and features eight workout stations with weights hand-crafted using repurposed materials from the property.

Additional experiences at Primland include horseback riding, fly fishing, alfresco yoga and meditation, hiking, sporting clays, RTV trail riding, and stargazing in one of the largest observatories in the Eastern U.S.

Primland, Auberge Resorts Collection is conveniently located two hours from Charlotte, five hours from Washington D.C, and just 90 minutes from two regional airports, Piedmont Triad (PTI) in Greensboro and Roanoke Regional. The resort’s partnership with NetJets provides guests with special benefits when flying privately through two nearby airports, Blue Ridge and Mt. Airy-Surry County, only 45 minutes away. The property also features a helipad located at the North Gate.

Primland, Auberge Resorts Collection is now accepting reservations. For more information, please visit


About Primland, Auberge Resorts Collection
Primland, Auberge Resorts Collection resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature's masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing RTV trails. Feel child-like wonder while stargazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning trophy golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

For more information, please visit 

Connect with Primland, Auberge Resorts Collection on Facebook, Twitter and Instagram.

About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information:

Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge


Media Contact
DSPR / Dan Shepherd, +1 703-403-5317