(ORLANDO – October 6, 2021) – FlightScope, a global leader in tracking and analyzing sports performance data, announced today a partnership with BZA Public Relations, one of the nation's leading public relations firms specializing in sports, to develop and implement an integrated communications plan promoting the company’s products and technology.
FlightScope is the industry leader and pioneer in tracking and analyzing sports performance data. Its products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance with unmatched accuracy.
With accurate, performance-driven technology, FlightScope transforms the way golf is analyzed and how players improve. The company’s renowned products are trusted by a large and growing number of TOUR players and top teachers, including teachers like George Gankas, Mike Schy and Andrew Park, and touring professionals like Bryson DeChambeau, Bubba Watson, Hideki Matsuyama, Bernhard Langer and Davis Love III.
BZA was established in 1990 by two former Los Angeles Dodgers public relations executives, and has since established itself as one of the country’s leading sports communications firms. Based in Los Angeles with satellite offices across the U.S., the company has provided services to some of sport's most prestigious events, including pro football's Super Bowl, college football's Rose Bowl and BCS Championship, NHL special events including the Stanley Cup Finals and All-Star Game, soccer's World Cup and Thoroughbred horse racing's Breeders' Cup. BZA has provided public relations counsel for dozens of men's and women's professional golf tour events and many other companies in the golf industry.
“At FlightScope, we are always working to improve our technology and offer even more data to help athletes and coaches better understand their performance and ultimately get more out of their practice and instructional sessions,” said Henri Johnson, FlightScope Founder and Chief Executive Officer. “Part of achieving that goal is effectively communicating the latest developments with our products, and we are grateful to have an experienced partner with decades of success in the golf and sports fields such as BZA Public Relations to get our message out to the world.”
The industry leader and pioneer in tracking and analyzing sports performance data, FlightScope was founded in 1989 when its proprietary technology was originally used to track projectiles for the defense industry. Turning its attention to the world of sports, it has pioneered a variety of innovations to help improve athletic performance in multiple sports categories, including golf, tennis, baseball, softball, cricket and more to come.
Among the groundbreaking inventions it has designed and engineered are: the world's first autonomous cricket bowling speed radar (1992), the first 3D Doppler radar in golf (2000), the first accurate tennis serve speed radar (2001), the first 3D Doppler radar for golf simulators – called “FlightScope TBox” (2002), the first 3D Doppler radar for golf driving ranges – called “FlightScope The Game,” which included game software and in-bay TV monitors (2003). Additionally, FlightScope was the first to integrate 3D Doppler tracking into television broadcasts, as showcased at the 2004 Nedbank Golf Challenge and Battle at the Bridges exhibition match.
Renowned for accuracy and ease-of-use, FlightScope products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance with unmatched accuracy.
BZA Public Relations
BZA Public Relations