Immersive content conceived and produced by the Fire Pit Collective will soon be accessible to more than 15 million unique monthly users in ParOne’s global network.
Central to the partnership is ParOne’s proprietary modernization of how original and sponsored videos are posted, distributed, accessed and consumed. The company continues to enlist many of the world’s most engaging golf apps and websites to receive golf video content through ParOne’s automated distribution engine. ParOne is expected to soon become the largest connected golf media network reaching more than 30 million active, transactional golfers each month.
The Fire Pit Collective is a modern media company that produces intelligent, entertaining and often never-before-told golf stories in a read (articles) / watch (video) / listen (podcast) model. Its authentic and diverse perspectives and narratives have already garnered a large and engaged audience since its launch earlier this year. The Fire Pit Collective is led by Matt Ginella, formerly the Golf Digest travel editor and on-air talent at Golf Channel, and Alan Shipnuck, best-selling author and former writer for Sports Illustrated and Golf Magazine.
“The Fire Pit Collective and ParOne are made for each other,” says J.R. Charles, CEO of ParOne. “The journalistic backgrounds of those on the Fire Pit Collective team pique the interests of audiences that crave the millions of untold golf stories.”
“ParOne’s worldwide distribution network significantly expands the reach and lifecycle of our stories,” says Ginella. “Hats off to ParOne for assembling an engaged group of golf lovers who appreciate the Collective’s thoughtful, long-form content.”