Industry News

NBC Sports Next acquires golf course revenue-management services leader, RevTechPlus

ORLANDO, Fla. (Oct. 19, 2021) – NBC Sports Next, a division of NBC Sports and part of NBCUniversal Media LLC, today announced the acquisition of RevTechPlus, a trusted revenue-management company that also provides marketing services and weather analysis to golf course customers nationwide.

RevTechPlus offers a proven revenue-management system, featuring its proprietary algorithm that constantly factors in weather, tee-time demand and historical data to help a client base of more than 90 public, semi-private and municipal golf courses set pricing and maximize revenue. It also offers a menu of additional services, including email marketing, social media and website hosting.

Founder and CEO Tom Barnhart and the RevTechPlus team will become employees of NBC Sports Next upon completion of the transaction.

“We are very excited to bring aboard Tom and the entire RevTechPlus team,” said Jerramy Hainline, SVP & GM, Golf, for NBC Sports Next. “They are established leaders in revenue management and have become a trusted resource for their golf course customers. We’re looking forward to collaborating with their entire team to build upon a solid foundation to further strengthen existing relationships and provide additional value.”

Integrating the services provided by RevTechPlus within NBC Sports Next will complement the golf course marketing and inventory management services provided by industry leader GolfNow  and its Plus service, which helps golf courses optimize business performance.

“I am very excited for the RevTechPlus team to be joining NBC Sports Next. This is great news for our existing base of clients, as we now have many more resources available to enhance our service offerings,” said Barnhart. “GolfNow offers services that we were unable to provide to our clients and I see great value in the ability to include these tools and services as part of our package. We also look forward to integrating into the NBC Sports Next team to help shape the future of how golf courses manage tee times to maximize their revenue.”

NBC Sports Next continues to find innovative golf-industry partners to expand its services to its vast community of golfers and golf courses. More than 9,000 golf courses in 24 countries around the world utilize GolfNow technology and services, with 3.5 million registered golfers relying on GolfNow to create an easy and seamless experience for booking tee times online and via mobile devices any time of day.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify swim team management services; GoMotion sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences. 

-NBC Sports Next-

Dan Higgins
NBC Sports Next