Industry News

NBC Sports Next extends relationship with tee-time aggregator Supreme Golf to bolster exposure for GolfNow golf course partners

ORLANDO, Fla. (Oct. 21, 2021) – NBC Sports Next today announced that it is extending and enhancing its existing relationship with Supreme Golf through a multi-year agreement designed to bolster exposure for GolfNow public golf course partners and introduce a new membership tool for recreational golfers.

As the leading aggregator of golf course tee times offered by the industry’s largest providers, Supreme Golf’s relationship with GolfNow spans more than eight years and has helped GolfNow expand the global tee-time footprint for its more than 9,000 golf course partners.

“Continuing our relationship with Supreme Golf is great news for our many partners around the world who will benefit from the additional exposure the Supreme distribution channel will provide for their tee times,” said Jerramy Hainline, SVP & GM, Golf, NBC Sports Next. “As the industry leader in technology, lending our expertise to help other companies operate more efficiently and drive additional revenue is also a great growth driver for the sport.”

The expanded relationship will continue GolfNow’s affiliate relationship with Supreme, extending the display of tee times for sale on GolfNow to the Supreme Golf website. A new component includes provisions for technology that will create a Supreme Golf membership tool for public and semi-private courses, which will integrate with GolfNow’s EZLinks Golf-branded reservations software. The tool will offer an industry-best solution that automates billing, manages benefits like reciprocal play, delivers snapshot and detailed reporting, and can sell memberships straight from the booking engine.

“We are excited to continue our long-standing partnership with GolfNow. The integration of our powerful public membership platform allows courses to generate meaningful monthly recurring revenue by packaging underutilized assets such as pitching and putting greens, driving ranges, and off-peak tee times,” said Jonathan Wride, CEO of Supreme Golf. “For clubs with existing memberships and those looking to start generating recurring revenue, this is a game-changer.”

NBC Sports Next continues to find innovative golf-industry partners to expand its services to its vast community of golfers and golf courses. More than 9,000 golf courses in 24 countries around the world utilize GolfNow technology and services, with 3.5 million registered golfers relying on GolfNow to create an easy and seamless experience for booking tee times online and via mobile devices any time of day.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting, Gaming & Emerging Media. NBC Sports Next, known for its sports technology product innovation, equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify swim team management services; GoMotion sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.

About Supreme Golf
Supreme Golf is a technology company that develops consumer marketplaces and golf course software solutions. Supreme Golf offers consumers the world’s largest inventory of golf tee times, providing golfers the ability to search and book over 16 million tee times at more than 12,000 golf courses in 41 countries. Owned booking sites include Supreme Golf and GolfBook, and partner sites include Barstool Golf Time, Golf Digest, and CBS Sports. Supreme Golf’s technology is developed to maximize revenue while reducing costs for leading golf management companies such as Century Golf Partners, Arnold Palmer Golf Management, American Golf Corporation and Hampton Golf, and golf courses such as the world-famous PGA West, The Citrus Club, and Walt Disney World Golf.

-NBC Sports Next-

Dan Higgins
NBC Sports Next