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Blue Ridge Mountains festive celebrations at Primland, Auberge Resorts Collection

Home of the award-winning The Highland Course announces full schedule of seasonal events

MEADOWS OF DAN, Virginia (October 27, 2021) – Primland, Auberge Resorts Collection, is a place where magic happens year-round, always with seasonal delights. Gather friends and family for an array of traditional celebrations from the Appalachian Harvest on Thanksgiving Day, to festive experiences throughout the month of December, to a New Year’s Eve Gala that will ring in 2022.

Below are a sampling of events and activities that illuminate the appealing and diverse experiences that are offered by Primland this season.

On Nov. 20,  "A Gathering: Remaining Anchored Through Autumn" is a wellness experience featuring an herbal session and nutritional cooking demonstration, combined with a community experience, allowing guests to maximize their own self-care practices with the shift of the seasons.

Primland Resort

On Thanksgiving Day, families will gather around the dinner table for an Appalachian Harvest and conclude the holiday evening with  "A Charlie Brown Thanksgiving" movie in the theatre, or stargazing in the Observatory.  Guests will retire for the evening of family festivities and wake up the next morning to a full holiday transformation throughout the property that will delight and enchant.

The festivities continue through Thanksgiving Weekend. On Friday, Nov. 26, begin your day with an early morning Turkey Trot through the woods and over the golf course, and be mystified by the Great Hall Magic Show with Professor Twist that afternoon. On Saturday, Nov. 27, add to your memories with the Watercolor and Wine Workshop and an Old Fashioned Fall HayRide.

Throughout December, guests can start their holiday shopping with homemade gifts in the Wine and Wreath Holiday Workshop, creating custom holiday cookies with The Cookie Lady, ornaments from the Primland woodlands, and hand-painted holiday silk scarves, festive fairy doors, custom hiking sticks, holiday original paintings and gingerbread houses with Chef Cassidy. 

The Auberge Spa at Primland offers guests weekly wellness programs such as "Mindful Mornings," ``Radiance Ritual," Binaural Beats & Tea, Rest Routine, Morning Yoga and moonlight meditations.

The Twelve Days of Christmas in the mountains include holiday-themed cocktails, fireside s'mores, Christmas lights trail, winter hiking, carolers, candy cane hunts, letters to Santa, holiday movies and seasonal music.

Spend Christmas at Primland and enjoy Santa Claus storytime, Santa tracking in the Observatory, a pajama brunch on Christmas morning, the Jingle Jog and Christmas Feast.

Celebrate the conclusion of 2021 and ring in 2022 with the Winterfest New Year’s Eve Gala.

For more details and a list of all the festive activities, or to make reservations, please follow this link.

Primland, Auberge Resorts Collection is conveniently located two hours from Charlotte, five hours from Washington D.C, and just 90 minutes from two regional airports, Piedmont Triad (PTI) in Greensboro and Roanoke Regional. The resort’s partnership with NetJets provides guests with special benefits when flying privately through two nearby airports, Blue Ridge and Mt. Airy-Surry County, only 45 minutes away. The property also features a helipad located at the North Gate.

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About Primland, Auberge Resorts Collection
Primland, Auberge Resorts Collection resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature's masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing RTV trails. Feel child-like wonder while stargazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning golf course. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

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About Auberge Resorts Collection
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 19 hotels and resorts across three continents and eight new hotels under development, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Connect with Auberge Resorts Collection on Facebook Twitter and Instagram @AubergeResorts and #AlwaysAuberge

Media Contact
DSPR / Dan Shepherd, +1 703-403-5317