Industry News

NBC Sports Next to promote fundraising for NFL foundation and its connected non-profit organizations supporting U.S. military, veterans and their families through NFL’s Salute To Service

GolfNow and GolfPass to launch November philanthropic programs highlighted by “round-up” campaign to benefit NFL’s Salute to Service

ORLANDO, Fla. (Nov. 1, 2021) – NBC Sports Next launches a new round-up feature today, created to generate funds that will help bolster the National Football League’s (NFL) ongoing efforts to support non-profits helping the U.S. military community across the world.

A significant element of the promotion includes a GolfNow “round-up” campaign throughout November, which will benefit NFL’s Salute to Service, the NFL’s year-round effort to honor, empower and connect the nation’s service members, veterans and their families.

The campaign will be promoted across a variety of NBC Sports platforms, both on-air and online, as well as social media spotlights of service members. The NFL and the five non-profit Salute to Service partners benefiting from the initiative – Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP) – will also look to support the campaign.

GolfNow, including its TeeOff brand, operates the largest online tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. Anyone booking tee times on GolfNow or TeeOff in November will be provided the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to the NFL’s Salute to Service. A similar and ongoing GolfNow round-up campaign has raised more than $1 million for Youth on Course since December 2020, with an average contribution of only $0.36.

“We’re honored to have the opportunity to join with the NFL as our way to say thanks to the heroic men and women in uniform, as well as the families who sacrifice to support them,” said Jerramy Hainline, SVP & GM, Golf, NBC Sports Next. “We’re also proud of all of our GolfNow customers who will showcase their generosity during this special month-long celebration.”

GolfPass, golf’s most comprehensive digital membership program, also will introduce its own special offer today to honor the military service community with an ongoing discount of 20 percent off a choice of two membership options:

  • GolfPass+ ($79 per year with discount) connects golfers with exclusive video content featuring top pros like Rory McIlroy and Jon Rahm, and world-class instructors, including Martin Hall and Chris Como, swing coach for Bryson DeChambeau. Also included is a variety of original programming and access to GOLF Channel’s vast programming archive, as well as tee-time credits at thousands of golf courses, discounts on travel and merchandise, and more.
  • GolfPass Video ($39 per year with discount) is a video-only option, providing access to all the same programming offered by GolfPass+.

More information can be found at

“We’re continuously looking for ways to support those who have served and continue to serve through our Salute to Service initiative,” said Anna Isaacson, NFL SVP of Social Responsibility. “This year, we’re excited to work with NBC Sports Next to help support our nonprofit partners and the tremendous work they’re all doing to help our military communities.”

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify, swim team management services; GoMotion,  sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.

About the NFL’s Salute to Service
Salute to Service is the NFL’s year-long initiative to honor, empower and connect our nation’s service members, veterans and their families. Since 2011, this effort has raised more than $51 million for military and veteran support organizations, such as the Bob Woodruff Foundation (BWF), Pat Tillman Foundations (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP). For more information on Salute to Service, visit

Dan Higgins
NBC Sports Next