(Delray Beach, Fla.) – Whiskers has launched men’s and women’s premium golf-specific shoelaces in nearly 20 color pops and unique patterns, expanding beyond its immensely popular bespoke laces for sneakers, casual and dress shoes, and boots.
The Made-in-the-USA golf laces coordinate in style and color with famous golf footwear and apparel brands as well as palettes of college and professional sports teams. Made of ultra-durable poly-nylon tech weave with high-grade aglets, they are available in classic and athletic profiles, flat and oval shapes, and 30- to 45-inch lengths. Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink. A pair is $15 and a set of five is $60.
The company’s entry into the $84B golf economy is timely and massive. Through August 2021, golf rounds are up 11.3% over 2020 with millennials – who especially relish self-expression – representing one of the fastest growing golf segments. Sales of golf equipment, apparel and accessories rose 37% over the same 12-month period.
Golf style trends also align with the company’s mission to create a Whiskers “movement” and its vision to become the world’s most iconic, inspirational, aspirational and ubiquitous premium golf lace and accent brand. Golfers are paying more attention to how they look, supported by a new crop of young, causal Tour players and influencers injecting tremendous fashion energy into the golf landscape. Easing of traditional dress codes at country clubs also contributes to Whiskers’ market opportunity.
In addition to a robust e-commerce business, programs underway include a seamless ordering portal for golf shops; special edition socks around major tournaments and other events; presence on the feet of PGA and LPGA Tour players; and collaborations with golf footwear and apparel brands. Whiskers will exhibit (booth) at the 2022 PGA Show in Orlando.
“We live in a world where you can personalize everything from your coffee to your burrito and car,” says Kyle Groth, CEO of Whiskers. “As such, when discerning golfers tee it up with extra detail to basic shoes, foursomes instantly recognize them as fashion-relevant and fun, personal storytellers.
“It’s awesome that golfers are jumping on the Whiskers bandwagon as we reimagine a category that’s been overlooked for centuries yet is now becoming an essential part of premium wardrobes.”
The brand is uber-popular as evidenced by rave reviews from major fashion and lifestyle media, as well as customer testimonials. Widely recognized as a “here-to-stay trend,” Whiskers laces are becoming collectors’ items and are available on scores of websites, select specialty shops and at www.whiskerslaces.com.
Whiskers also manufactures statement-making golf socks in various colors and designs which merchandise superbly with its golf laces. The substantially growing annual global sock market is forecast to reach $24B by 2025.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 50 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.