Iconic golf-fashion brand to showcase sophisticated, versatile menswear collection
(Hawick, Scotland) – Lyle & Scott – an iconic global leader in golf fashion – announces it will exhibit at the 2022 PGA Merchandise Show January 25-28 at the Orange County Convention Center in Orlando, Florida.
The brand introduced golfers to bold, innovative patterns and prints more than 60 years ago when it was worn by champions such as Jack Nicklaus, Tony Jacklin and Greg Norman. Now, it draws on that heritage to offer style-conscious golfers a modern take on classic designs.
“We not only offer a smart and sophisticated alternative to current “me too” brands in the market, but an authentic history in the sport with which golfers can connect,” says Wayne Webster, U.S. National Sales Manager for Lyle & Scott. “A 147-year-old brand born in Scotland, the home of golf, meticulous craftsmanship in clean, true-to-size fits and finished with the iconic Golden Eagle emblem dating back to our historic relationship with storied venue Gleneagles.”
Lyle & Scott’s premium men’s golf collections feature the brand’s signature knitwear alongside new and innovative sustainable performance fabrications across a robust range of tops, bottoms, technical layering, and accessories. Seasonal lines are complemented by archival capsule collections, drawing upon Lyle & Scott’s deep design catalog and manufacturing heritage to create fun, fashionable pieces inspired by vintage releases.
“Our commitment to the U.S. market is to give our partners additional revenue opportunities by offering customers a brand that appeals to a large range of demographics,” says Chris Somerton, Head of Golf for Lyle & Scott. “Some may remember our logo and the greats who wore it, others might be seeking stylish, modern pieces that speak to them through our credible story in both golf and fashion.”
To book a PGA Show appointment, contact Wayne Webster at email@example.com.
For more information: www.lyleandscott.com/golf.
About Lyle & Scott
Founded in 1874, Lyle & Scott has a history steeped in craftsmanship and innovation. Over the past 147 years the company has grown to be an established menswear brand, famous for creating edited, versatile collections with a quality that can be trusted.
In the mid-1950’s, it became a disruptive force in golf apparel, changing the game forever with its innovative patterns and prints worn by champions such as Jack Nicklaus, Greg Norman, Tony Jacklin and Lee Westwood. Lyle and Scott’s premium and accessible men’s golf-fashion pieces include its heritage knitwear along with more innovative, sustainable, and organic materials in sophisticated, modern aesthetics informed by decades of design and a passion to make golf more exciting, inclusive, and accessible to everyone.
Based in the UK, with proud Scottish roots, the Brand has successfully flown the flag as far afield as Japan and Australia, with the iconic Golden Eagle now very much front and center on the world stage.