Industry News

Canadian winners of the 2021 Tagmarshal Awards Include: Calgary Golf & Country Club, Credit Valley, FireRock, Pinegrove, Scarboro, Wooden Sticks, The Vancouver Golf Club and Others, Celebrate Success!

The year 2021 began with a sense of optimism, and golf operators have not been disappointed as the game has continued to thrive across Canada. Tagmarshal’s partners again demonstrated how implementing optimization technology, good management practices, and enabling continuous data driven improvement, have been the keys to achieving success in what has been a very busy golf season in Canada.

awards certification program 2021.jpg

To celebrate their course partners achievements, Tagmarshal once again recognizes those courses who delivered outstanding success with the announcement of the 2021 Awards. While entry into the Tagmarshal Awards is automatic for partner courses, only exceptional performance is rewarded based on benchmarking data and measured course results. 


“Well done to all of our partners on their excellent results over the past year - and especially to the courses that have received Tagmarshal Awards, for their exceptional performance. Our focus is on building long term partnerships and continuing to deliver innovative optimization technology and tools that add value to the industry, year after year.  Improving player experiences, saving costs and maximizing revenue are key to the industry and we are proud to have played a role in our partners achieving measurable results.” said Stephen Knoop, Managing Director - Canada, Tagmarshal


The Awards are a way of showcasing and rewarding excellence among course partners as well as instilling a strong drive for improvement, season after season. These consist of three categories – Diamond, Platinum, and Gold, as well as a separate category for stand out recipients who achieved success within a specific area.


Tagmarshal congratulates all Canadian winners, but particularly the Diamond Award winner, Pinegrove Country Club, on their high levels of performance and service. This exceptional course has shown incredible improvements in pace and flow of play, with a positive impact on the player experience, while deploying further optimization strategies resulting in optimal efficiency, enhanced levels of service and operational savings.   


Vancouver Club_Priddis Greens_Donalda Club webinar.jpg

Other stand-out achievers included Firerock, who received the Top Innovator Award. Several Canadian courses also received Tagmarshal Platinum awards:

  • Blue Devil Golf Club
  • Credit Valley Golf and Country Club
  • The Donalda Club
  • Royal Mayfair Golf Club
  • St Charles Country Club
  • Clovelly Golf - Black Duck
  • Clovelly Golf - The Osprey
  • Club de Golf de l'Île de Montréal - The Ireland Course
  • Earl Grey Golf Club
  • Calgary Golf & Country Club
  • The Vancouver Golf Club
  • Scarboro Golf & Country Club
  • Firerock

Visit for the full list of 2021 Tagmarshal Award recipients.

Whisky Run_FireRock webinar.jpg

“We are truly proud of what our partners have achieved this year, with courses operating under intense pressure due to the increase in course traffic. Throughout their busy season, courses large and small continued to deliver the exceptional player experiences and high levels of on-course service their members and guests love. In many cases saving costs and generating additional revenue in the process. This is a win-win for both players and course operators,” said Bodo Sieber, CEO, Tagmarshal.

Tagmarshal - Golf Course Optimization_gray logo (1) (6).png

Winning courses are identified based on their performance, using the below data-driven criteria:

  • Enhanced Player Experiences
  • Improved Field Flow and Pace of Play
  • Optimization strategies deployed
  • Increased efficiency
  • On-course service delivery and player communication

Tagmarshal partners with private, daily fee, public and resort courses and several golf management groups including over 350 course partners across the globe, 30 of the Top 100 US courses, and many $30-$50 green fee courses.

As market leader in on-course optimization technology, the company provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, resulting in enhanced player experience, increased efficiency, cost savings and additional revenue.

By adopting optimization technology, courses are able to place themselves firmly on the path to achieving success – and may find themselves recipients of next year’s Tagmarshal Awards. 

Tagmarshal will be hosting two educational webinars in the next few weeks:

The first is with Ontario courses, Firerock and Whisky Run titled “How Firerock and Whisky Run have optimized operations, enhanced the player experience and increased efficiency” on Wednesday, 24 November at 10am EST / 8am MST.

On Wednesday, 1 December at 11am EST / 8am PST, Tagmarshal will host a second webinar titled “How the Vancouver GC, Priddis Greens CC and the Donalda Club have created exceptional player experiences, while increasing operational efficiency.”

Please go to to register for these free, educational webinars.

If you would like to find out what Tagmarshal’s on-course optimization technology can achieve at your course, please contact to schedule a meeting or live demo, or visit to find out more.


Company Contacts:  

Stephen Knoop, Managing Director, Tagmarshal - Canada

Bodo Sieber, CEO, Tagmarshal

Natalie Davidsson, Marketing Director, Tagmarshal

Media Relations Contact: Les Schupak  914-774-6060