Industry News

Golftec opens world-class instruction and club fitting center outside of Dallas

SOUTHLAKE, TX – GOLFTEC, the world leader in golf lessons and premium club fittings, continues to expand its nationwide footprint announcing the opening of a state-of-the-art instruction and club fitting center in Southlake, Texas at 2757 E Southlake Blvd. Suite 120, Southlake, TX 76092.

The new 2,900-square-foot facility features four highly-equipped indoor training bays, powered by TECSWING, using Foresight Sports simulators for lessons, club fitting and practice. Each training bay is equipped with OptiMotion, a groundbreaking motion tracking innovation that sets a new standard for how golf swings are measured and the way golf instruction is delivered. To round out the complete golf improvement experience, the facility includes an indoor putting green with lessons utilizing TECPUTT, a motion technology that analyzes face angle, loft and path direction of putting strokes.

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GOLFTEC Southlake also features the company’s enhanced custom club fitting program. The TOUR-like fitting experience combines swing characteristics with ball flight data to help identify optimal golf equipment for each student. An array of clubhead and shaft options are available to perfectly match players of any skill level with the clubs that best meet their needs. Nearly 75% of all golfers who went through a club fitting in 2021 gained an average of 25 yards over their previous equipment.

The new center will be staffed by a veteran team of highly-trained and certified coaches, led by Center Manager Hector Estupinan, who will oversee operations. Estupinan, a Certified Club Fitter and Coach, was a two-time All-American high school golfer and selected to play for the US Men’s National team at the age of 16. He is able to understand the specific needs from each student, then help them maximize their potential due to his extensive playing experience. GOLFTEC Coaches find the lesson plan best suited for each student’s unique needs, helping them drop an average of seven strokes from their scores.

The GOLFTEC coaching team is comprised of experienced instructors who have graduated from GOLFTEC University – a multi-week certification program based around a curriculum of mastering advanced training of golf swing mechanics and GOLFTEC’s proprietary technology used in all Training Centers. The majority of GOLFTEC Certified Personal Coaches are PGA Professionals who have taught thousands of lessons.

To learn more about GOLFTEC Southlake, please visit

Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach to build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems , including new OptiMotion , gives our Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 220 locations across the world , GOLFTEC is the world leader in golf instruction.

Media Contact:
Ryan Gager