(Delray Beach, Fla.) – Whiskers – maker of men’s and women’s, premium, golf-specific shoelaces in nearly 30 color pops and unique patterns – has appointed Charles Woodward as its PGA Tour representative.
Woodward is scheduled to attend more than 30 tournaments in 2022, introducing Whiskers laces to the world’s best golfers and answering their calls for colorful accessories. Several players in the Top 100 have already placed orders upon learning about Whiskers’ golf market entry several months ago.
Whiskers’ Made-in-the-USA golf laces coordinate in style and color with the footwear and apparel brands PGA Tour players and amateur golfers’ wear. Crafted with ultra-durable poly-nylon tech weave and high-grade aglets, they are available in multiple styles, flat and oval shapes, and 30- to 45-inch lengths. Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink. They also come in color palettes of college and professional sports teams.
“PGA Tour players and golfers worldwide are paying more attention to how they look,” says Woodward, who has worked closely with Tour players over the past 20 years. “As an accent brand, Whiskers subtly adds to their unique personalities without being too loud.”
“Whiskers is reimagining a category that’s been long overlooked yet is now becoming an essential part of premium wardrobes,” says Kyle Groth, CEO of Whiskers. “Tour players are taking charge by personalizing and dressing up their shoes in fashionable and fun ways.”
The company plans to similarly outfit caddies, LPGA Tour players and social media influencers. Customizing laces is also on Whiskers’ roadmap.
In November, 2021 Whiskers entered the $84B annual golf economy that saw rounds climb more than 10% over 2020 with millennials – who especially relish self-expression that Whiskers laces promote – representing one of the fastest growing golf segments. Sales of golf equipment, apparel and accessories measurably rose in 2021.
In addition to golf, Whiskers designs and manufactures laces for dress and casual shoes, sneakers and boots. Overall, the company is creating a movement in becoming the world’s most iconic, inspirational, aspirational and ubiquitous premium footwear accessory.
The popular brand has earned rave reviews from major fashion and lifestyle media, as well as customer testimonials. Widely recognized as a “here-to-stay trend,” Whiskers laces are becoming collectors’ items and are available on scores of websites, select specialty shops and at www.whiskerslaces.com.
Whiskers also manufactures statement-making socks in various colors and designs which merchandise superbly with its laces. The substantially growing annual global sock market is forecast to reach $24B by 2025.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 50 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.