Industry News

Learn from leading operators — Get solutions for your operational challenges at the PGA Show!

Tagmarshal is excited to return to the first in-person PGA Merchandise Show since 2020. The Tagmarshal Team welcomes the opportunity to connect with new and existing partners at their Stand # 3425.

“Our team is truly looking forward to connecting with our partners and friends at the PGA Show. Building and renewing strong relationships with our partners is vitally important to us. The PGA Show plays a pivotal role in providing a platform for the industry to gather and exchange ideas, share challenges, and look at new opportunities for innovation. We are really pleased to be back and wish the PGA Show team all the best in hosting another successful event,” said Bodo Sieber, CEO, Tagmarshal.

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“We know many courses are facing challenges – such as managing increased traffic with less staff (exacerbated by labor shortages) and the increasing demands of their golfers for optimal player experiences together with revenue pressures. We look forward to engaging with courses at the Show, to demonstrate how course managers use optimization technology to solve these challenges and achieve success,” Sieber remarked.

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings and additional revenue.

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The Tagmarshal team of experts will be conducting live demos from their exhibition stand #3425, as well as from the Golf Business Network lounge, for interested parties to gain firsthand experience of what impact optimization can have on their operations.

“We can see what’s going on, on the course at a glance. This has impacted efficiency, the guest experience and our day-to-day operations,” said Matt Barksdale, Resort Head Golf Professional, Pinehurst Resort and Country Club.

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Tagmarshal will be showcasing their powerful data analytics and reporting in the best-in-class Analytics Hub, which helps courses to set goals, track and optimize – driving continuous improvement season after season!

“For performance driven courses, the Analytics Hub provides exceptional insight into their operations, identifying and unlocking opportunities for improvement –whether it’s increasing efficiency, managing field flow more effectively, enhancing the player experience or tee sheet optimization, generating additional revenue. It’s a phenomenal platform,” said Joey Walters, General Manager at Tagmarshal Headquarters in Atlanta.

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Tagmarshal continues to innovate and will be demonstrating their unique courses looking for unobtrusive GPS cart tracking solutions, as well as a player friendly and highly effective Geofence solution for their members and guests.

Exciting new device hardware will also be on display at their stand, including the robust new 8-inch 2Way Cart screens – with ultra-high resolution and screen brightness that compares to that of an iPhone 13 Pro, a must see for those looking for best of breed GPS screens for their cart fleet.

In addition, Tagmarshal will be hosting a stand-out Education session at the PGA Show, “How golf managers are using tech to increase efficiency, optimize the player experience and generate more revenue during a global golf boom with labor shortages!” on Thursday, January 27 at 11 am EST. As the Great Resignation shows no signs of slowing down, the Golf industry continues to thrive with increased play. Find out what changes progressive managers are implementing at their courses, to operate successfully in 2022.

Managers who are looking to drive continuous improvement through optimization, will want to attend this session as expert speakers Bodo Sieber, CEO, Tagmarshal, and Joey Walters, General Manager, Tagmarshal, will be sharing valuable insights. Don’t miss out --book your seat for this free Educational session via the Education section of the 2022 PGA Show website (

Tagmarshal partners with many private, daily fee, public and resort courses and several golf management groups including over 400 course partners across the globe, 30 of the Top 100 US courses such as Whistling Straits, Calusa Pines, Bandon Dunes, Quaker Ridge, Erin Hills, Baltusrol, Pebble Beach, Winged Foot, Pinehurst and more, as well as many $30-$50 green fee courses.

To find out what Tagmarshal’s on-course optimization technology can achieve at your course, please visit us at the 2022 PGA Show at Stand 3425 or meet us in the Golf Business Network lounge. If you’d like to get in touch prior to the Show, please contact John Willmore, Sales Director, to schedule a meeting or live demo to find out more.

Company Contact:  Bodo Sieber, CEO,
Natalie Davidsson, Marketing Director,
Media Relations Contact: Les Schupak  914-774-6060