Industry News

DeWiz announces first professional tournament sponsorship with LPGA Tour’s Hilton Grand Vacations Tournament of Champions

As part of sponsorship, wearable swing aid deWiz will debut its first television commercial within tournament coverage on Golf Channel and NBC this week

Watch: The deWiz Experience – Swing, Feel, Improve

January 19, 2022 - (Malmö, Sweden and Orlando, Fla.): deWiz is a new wearable tech that combines patented biofeedback technology, state-of-the-art sensors and 3D algorithms to improve golf swings like never before. deWiz doesn’t only analyze golf swings, but it utilizes cutting-edge technology to help modify a swing using neuroscience. Central to this deWiz experience is a redefining feature that delivers an electric pulse when a swing goes astray via deWiz’s patented Learning Stimuli. Backed and developed by pros, including Annika Sörenstam, Bryson DeChambeau, Henrik Stenson, Lydia Ko, Vijay Singh and teaching pro Martin Hall, deWiz is making its professional golf debut with a sponsorship of the LPGA Tour’s season kickoff event, the Hilton Grand Vacations Tournament of Champions at Lake Nona Golf & Country Club this week.


The newly named Hilton Grand Vacations Tournament of Champions features LPGA champions, celebrity golfers and world-class entertainment, earning its nickname the LPGA’s "Party on Tour” and kicking off the 2022 LPGA Tour season. The tournament’s unique format brings nearly 30 LPGA champions together with approximately 50 beloved celebrities, athletes and entertainers to play side-by-side for an event unlike any other. The tournament will once again be televised live, airing Thursday and Friday on Golf Channel and Saturday and Sunday on Golf Channel and NBC. For more details and updates, visit

As part of deWiz’s sponsorship of the Hilton Grand Vacations Tournament of Champions:

  • All LPGA champions and celebrity participants received a deWiz wearable tech unit in their tournament gift bag, as well as in-person onboarding services at the Lake Nona Golf & Country Club driving range.
  • Debuting deWiz’s first television commercial across Golf Channel and NBC during tournament coverage. Watch the commercial here: The deWiz Experience – Swing, Feel, Improve
  • Onsite activations for golf fans attending the tournament to experience and demo deWiz firsthand within the tournament’s Vendor Village and Merchandise Tent.

Laszlo Varga, CEO of deWiz: “As we turn the page to 2022, we are honored to showcase deWiz as part of the LPGA Tour’s Hilton Grand Vacations Tournament of Champions. As golf’s newest wearable tech, we are energized to kick off 2022 alongside LPGA Tour’s season opener as our opportunity to introduce golf fans to the deWiz experience. With our Swedish roots as a company, we have long appreciated women’s golf with the success started with Liselotte Neumann, Helen Alfredsson and Annika Sörenstam. As they first introduced the world to the strength of Swedish golf, we are hoping to walk in their footsteps this week as we introduce the deWiz experience at Hilton Grand Vacations’ marquee event.”

Annika Sörenstam, deWiz ambassador and board member: "deWiz represents how innovative technology can push the game of golf forward. It is both effective and a lot of fun – which fits perfectly with the Hilton Grand Vacations Tournament of Champions, one of the most entertaining tournaments on the LPGA Tour. I am proud that deWiz is supporting this event and women’s golf as its debut in professional golf and I’m excited to see the impact deWiz has on helping golfers of all skill levels improve their games.”

Developed by Experts, Tested by Pros: deWiz's has been under development for more than five years to create a wearable technology that tracks the exact position of a golfer's hands throughout the swing, providing a 3D analysis and delivers data showing Transition, Backswing Length, Wedge Distance and Tempo via a user-friendly app. These unique deWiz data points provide measurable values ​​that any avid golfer, professional teacher or world-class player can use to effectively refine their swing. The deWiz Global ambassadors roster currently includes Bryson DeChambeau, U.S. Open champion from 2020; Annika Sorenstam, 10-time major-champion; Vijay Singh, 3-time major-champion; Lydia Ko, 2-time major champion; 2016 Open-champion Henrik Stenson; 2019 Houston Open-champion Lanto Griffin; 2-time world champion in long drive, Tim Burke, and former PGA of America National Teacher of the Year Martin Hall. To access videos on all of deWiz’s features, past webinars on how to optimize your deWiz experience and testimonials, please visit deWiz’s YouTube Channel.

Buzzworthy Tech: Debuting last summer, deWiz’s introduction has already created a “buzz” with it being described by Forbes as looking to bring a “jolt to the golf training aid market;” profiled in Sweden’s leading financial media, Dagens Industri; featured in Sport Techie’s Startups series; and showcased by Global Golf Post. Additionally, profiled both Vijay Singh’s use of deWiz to lengthen his backswing and Annika Sörenstam’s two tempo tips.


About deWiz: As a Swedish developed and produced product, deWiz is focused on its mission to help golfers around the world increase their enjoyment of the game through innovative technology that increases their pace of learning. Developed in Malmö by cofounders Markus Westerberg (PGA Professional, Ljunghusen Golfklubb) and Christian Bergh, deWiz is now produced in Lund, Sweden. deWiz sells for $699 and is available in the U.S., Canada, Europe and South Korea (more markets are opening regularly - visit the site for the latest updates). Visit for more information on how to improve your swing faster or download the app to demonstrate its features via the Apple App Store or Google Play.

About Hilton Grand Vacations Inc.: Hilton Grand Vacations Inc. (NYSE:HGV) is recognized as a leading global timeshare company. With headquarters in Orlando, Florida, Hilton Grand Vacations develops, markets and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. As one of Hilton’s 18 premier brands, Hilton Grand Vacations has a reputation for delivering a consistently exceptional standard of service, and unforgettable vacation experiences for owners and guests, synonymous with the Hilton name. Ownership with the Company provides best-in-class membership programs, currently offering exclusive services and maximum flexibility for 710,000 owners around the world. For more information, visit

Media Contact:
David Schaefer, Head of Marketing and Communications, deWiz Golf, +46702877637