Industry News

UK brand Famara Ltd introduces their new ladies golfwear collection at the PGA Merchandising Show

Introducing FAMARA LTD, the British sportswear brand at the forefront of female golf apparel. Designed for women by women, this new golf collection celebrates vibrant art inspired designs and flattering feminine styles.

FAMARA’s head office in Marlborough in the South-East of England is surrounded by endless fields and rural scenery that creates an idyllic backdrop for the perfect round of golf at prestigious clubs such as Bowood, Ogbourne Downs and Donnington Grove.

“As a keen golfer myself I have always been frustrated by the lack of women’s golf clothing. Even the limited collections that I could find, didn’t fill me with excitement and I found myself buying high street clothing and adapting it so I could stand out on the fairway.  After the successful launch of FAMARA activewear, it was the natural next step to turn my attention to women’s golf clothing. I’m delighted with the results and hope that our customers are too!”

                                                                             FAMARA Founder and Designer  - Liz Harwood


This first collection from Famara includes sleeveless, short sleeve and long sleeve golf shirts, jackets, skorts, skirts, and dresses in our unique styles. It is our first PGA Merchandise show and our first collection launching at the event. We will be showing all three colourways that are all inspired by art.

  • Black Orchid – Large blooms and classic colourway. 
  • Flamenco – Abstract Pinks Reds and Oranges.
  • Pause & Reflect – Hues of blues, turquoise and green.
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The Famara brand was created with the intention of designing ladies golf apparel that embraces the heritage of a more traditional feminine golf style, fused with functional and sustainable performance fabrics, while making use of contemporary artwork that holds beautiful stories behind each print. Inspiration originally came from the discovery of a photo in the loft showing Liz’s  mum playing golf in Scotland wearing a very classic, stylish yet feminine outfit. This influenced Liz (Famara Founder and Designer) to explore how women’s golf apparel had adapted so dramatically over the years, losing some of the feminine pizazz.

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Named after the iconic Famara beach in Lanzarote in the Canary Islands, our elite golf and active wear takes inspiration from its beauty and popularity for outdoor sports. The artistic prints on all the garments are from original artwork created by the brands founder. Inspired by the rugged dramatic volcanic landscape, breathtaking scenery and unforgettable hues of Lanzarote skyline.

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