Industry News

F45 announces five fitness offerings for golf and country clubs

AUSTIN, Texas —Feburary 17, 2022— America’s fastest growing fitness franchisor F45 announced the creation of five offerings for golf and country clubs. The news was shared by the company’s Chief Revenue Officer, Luke Armstrong, Global Director of Clubs & Hotels, Tom Sproats, and F45 brand ambassador and Hall of Fame golfer, Greg Norman at the recent 69th PGA Merchandise Show: the largest annual event for the $85 billion golf industry. 


“F45 is thrilled to introduce our F45, FS8, Avalon House, Malibu Crew and a new  Staffless Concept to America’s golf and country clubs,” said Armstrong. “As you can see from the PGA Show, golf clubs make up a vibrant, growing industry which shares three important goals with F45 — we bring people together, we have fun while we do it, and we improve the health of the people we serve.” 

The five offerings will be made available through licenses to golf facilities and resorts. They are made up of:

F45. The original franchise based on functional training, a mix of circuit and HIIT style workouts geared to everyday movement.

FS8. Yoga and Pilates as reimagined by F45.

Avalon House. Curated for women 45+, this builds balance, strength and endurance for today’s active woman.

Malibu Crew. The fitness clubhouse community for men 50+.

Staffless Concept. A self-service model which can be offered to members with no staff required.

F45 has tapped legendary golfer Greg Norman to serve as a brand ambassador. The partnership hopes to leverage Norman’s global platform to access a wider range of demographics and expand their footprint in the golf space.

“It’s an honor to be a brand ambassador for F45,” said Norman, Hall of Fame golfer. “It’s no secret that golf and fitness go hand in hand, and I believe I can help F45 members not only play better golf, but live healthier too.”

Concert Golf Partners, the leading boutique owner-operator of upscale private golf and country clubs, announced that it has partnered with F45 Training and will introduce enhanced programming and amenities to its portfolio beginning with Indian Spring Country Club in Boynton Beach, Florida. For more information on how clubs and resorts can partner with F45 contact Michael Padden, (Director of Sales) ( (5613026344).

About Greg Norman
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” has won more than 90 tournaments worldwide, including two Open Championships, and holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks.

Greg Norman now transcends the game of golf, with more than a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand includes more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment portfolio.

For more information, visit

Follow Greg Norman on Instagram, Twitter and Facebook.

Media Contact:
Michelle Ciciyasvili – Greg Norman/Authentic Brands Group