Industry News

Wilson introduces new Launch Pad irons, woods and hybrids with game-improvement technology 

CHICAGO (Feb. 22, 2022) — Wilson Sporting Goods Co. today announces a new line of its Launch Pad super game-improvement golf clubs. The cutting-edge, modern look matches the game-changing technology that helps high handicap golfers play better and enjoy the game more. 

“Wilson Golf prides itself on our ability to provide the right products for every level of player,” said Tim Clarke, President of Wilson Golf. “From Staff Model to D9 and now the newest Launch Pad range, our products are designed with best-in-class technology to help bring out the best in every individual’s game.” 

The new Wilson Launch Pad family includes irons, driver, fairway woods and hybrids to provide gapping for every player. With performance features designed to address the game’s most common problems, the entire family features a dramatic new look and performance to match.  

Wilson’s advanced generative design process resulted in two key improvements. First, the new Launch Pad irons feature an optimized wide sole that resists digging and prevents chunking for improved ball striking consistency. Second, the center of gravity was lowered to create an iron that launches the ball higher. A new paint process resists scuffing for a longer lasting finish.   

The new Launch Pad driver is one of the lightest on the market and is coupled with a lightweight Project X EvenFlow shaft to deliver effortless swing speeds for players of all types. The Launch Pad driver is designed with an inherent draw bias that helps combat a slice. Its PKR (Peak Kinetic Response) face features an innovative design that disguises the closed face angle and offset hosel transition, which combined promote a left-bias ball flight.  

Launch Pad fairway woods and hybrids utilize a similar ultra-light design with a draw bias that produces effortless distance and accuracy. Many aspects of these clubs are aimed at solving the slice, including face angle, a moderate offset, head shape and a center of gravity positioned low and heelward. A high-strength and super thin Carpenter Custom 455 face delivers great feel and higher ball speeds.  

The new Launch Pad hybrids are perfectly positioned between fairways and irons with the option of a 4 and 5 hybrid, plus a FY club, ensuring proper gapping for every player.  

All new Launch Pad clubs will be available at and at all global retailers starting March 14. The new Launch Pad line is priced as follows: irons $949 (steel) and $1,049 (graphite); driver $449; fairway woods $279, and hybrids $249.  

About Wilson Golf 
For more than 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 62 major championships, more than any other iron manufacturer in history. The winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game. For more information, follow @WilsonGolf. 

About Wilson  
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century. 

Contact: Sarah Houseknecht – / 716-904-0665