Industry News

Weather disrupts rounds played data

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January 2022 proved to be a tough first month for rounds played, which were down over 12% vs. this month in 2021.  While the desert climates (Palm Springs and Phoenix) enjoyed large increases in play due to good weather, this was offset by sharp declines in the South East and several of the other Pacific coast markets.  In a month as small as January, with so few geographic markets open, any significant weather incidents can have a substantial effect on rounds played.  Both January 2020 and January 2021 enjoyed above average weather patterns for playing the game.  So, while no one likes to get off on the wrong foot, January results for rounds do not correlate nor prove to be a particularly good predictive tool for total year results.

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Golf Datatech was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France, and Germany


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Jules Appleby