Industry News

Honma names industry veteran Chuck Couch, vice president of sales

CARLSBAD, CALIFORNIA – Iconic golf equipment brand Honma Golf, the leader in holistically-crafted premium golf clubs, is proud to name golf industry veteran Chuck Couch the new North American Vice President of Sales. Couch previously served 28 years at a leading golf equipment manufacturer in various positions, including 23 years in the company’s golf division.

“We are extremely pleased to welcome Chuck Couch to the Honma North America team,” says Janeann Lanning, COO of Honma Golf North America. “Chuck’s particular expertise and extensive experience in leading sales at the highest, most-respected tiers of this industry gives Honma another trusted veteran to guide our products and our team into more prosperous times.”

Couch was most recently vice president of Mizuno USA’s running division from 2016-2021, and of the company’s golf division from 2008-2015. At the latter, he was responsible for strategic planning to drive the golf division goals – rolling out the development of Mizuno USA's product line, brand plan and long-term direction.

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In his new role at Honma, Couch will lead the sales force and bring the brand’s coveted product lines to a broadening array of merchandisers and golf consumers in a goal-driven strategy. His decades of experience in this space will serve Honma in its annual and long-term sales strategy for the brand. Chuck will partner closely with Marketing, Finance, R&D as a core member of the Honma North American executive team to execute strategies in all company platforms.

“The world is driven by innovation and Honma has a well-earned reputation for innovation leadership. This was so important to me, and I wanted to be a part of a brand that has this DNA,” Couch says. “Honma’s product line continues to show the industry and golfers that Honma relentlessly pursues premium products that blend craftsmanship and performance. Seeing the Carlsbad team’s infectious passion, I could not be happier to be join the Honma family.”

Couch served as the director of marketing for Mizuno USA’s golf division for seven years. There he guided product line integration and oversaw marketing activities including TV commercials, magazine ads and store collateral. He was also a sales manager and sales rep for Mizuno USA, beginning his time at the company as a customer service representative.

Married for 27 years, Couch and his wife have three children. The University of Georgia graduate also carries a 5.3 index.

For more information about Honma Golf visit:

About Honma Golf
Honma is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful golf clubs, Honma offers equipment (including balls, apparel, and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned luxury BERES series and the Tour-validated T//World line, which includes the game improvement GS (Gain Speed) line and the Tour-inspired TR20 and TR21 series.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production to create the highest-quality products on the market today. Honma’s products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe and other regions. To learn more, visit

Kevin Frisch PR
Joanne Miller
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Kevin Frisch
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Carl Mickelson 
(512) 797-2673

Honma Golf
Lorena Padilla
Honma Golf, Director of Marketing
(424) 263-4821