Weather Drives Equipment Sales
Today, the golf industry’s only specialist market research company, Golf Datatech, releases equipment sell thru data for February 2022.
February equipment sales continued on an upward trajectory, increasing by 2.6% for the month and up +4.2% on a YTD basis. The increase was led by consumables which benefitted from excellent weather in key markets that were open.
Total On-Off Course February ’22: Dollars +2.6%
Total On-Off Course YTD February ’22: Dollars +4.2%
-Golf Balls were up 17.8%, while Gloves improved by 21.1%
-In Golf Clubs, 3 of the 4 categories had small declines in dollar sales, with only putters up (+13.3%).
On the release of February figures, Golf Datatech co-founder John Krzynowek said, “Equipment continues to face headwinds in terms of raw material and component availability, but higher average selling prices allowed the industry to grow in total for the second consecutive month. Consumables were sharply higher but stick sales of clubs were sluggish.
From a channel perspective, after two years of substantial expansion, Online retail slowed appreciably in February.
It’s worth noting that January and February are small months in the big picture, representing well under 10% of total equipment sales, so March and April will be critical to help understand how the full year is going to shape up.”
ABOUT GOLF DATATECH
Golf Datatech was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France, and Germany