(DELRAY BEACH, Fla.) – Whiskers – maker of men’s and women’s premium, golf-specific shoelaces – has established a “Stand with Ukraine” program benefitting humanitarian relief initiatives in the embattled country.
The company is donating all profits from sales of its yellow and blue shoelaces – colors of the country’s flag – to Save the Children Ukraine and the Ukraine Crisis Relief Fund, two highly respected non-profits. Laces are made in the USA, available in 33-inch round and 45- to 72-inch flat lengths, and seamlessly fit into FootJoy, adidas, Nike, Puma, ECCO and other leading footwear brands.
Whiskers’ Stand with Ukraine yellow and blue laces have adorned shoes of dozens of PGA Tour players – including major winners – and caddies during the past three tournaments.
“We are deeply concerned about global peace, stability and bettering the lives of those who are suffering,” says Kyle Groth, CEO of Whiskers. “We are seeing incredible support and momentum from loyal Whiskers wearers and hope others continue to join this refugee support pledge.”
In addition to golf, Whiskers designs and manufactures laces for dress and casual shoes, sneakers and boots. Profits from yellow-and-blue laces sales in those categories also benefit Ukraine relief initiatives.
To donate through Whiskers, click here. A single pair is $15 and three and five packs are $40 and $60, respectively.
Whiskers laces coordinate in style and color with trendy footwear and apparel brands. Crafted with ultra-durable poly-nylon tech weave and high-grade aglets, they are come in multiple styles, shapes and lengths.
Last month, Whiskers introduced 42 new colors and patterns to its already robust \collection. Among them are turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow. They join popular solid laces in navy, Carolina blue, pink and red. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns.
Whiskers is re-imagining a category that’s been long overlooked yet is now an essential part of premium wardrobes. Personalizing and dressing up shoes in fashionable and fun ways – without being too loud – mirrors today’s “individualism” frenzy.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting status quo ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 50 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair, $40 for a set of three and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.