Industry News

deWiz partners with Fairways Of Life With Matt Adams as global media partner

deWiz delivers revolutionary wearable technology with immediate feedback and groundbreaking swing data

March 29, 2021 - (Malmö, Sweden): deWizTM announced its first global media partnership with Fairways of LIfe with Matt Adams, starting today across Fairways of Life’s platform of television, radio, digital and social programming. Debuting last summer, deWiz is a cutting-edge, new wearable technology that combines high-precision data with exact measurements of the golf swing and real-time biometric feedback to increase a golfer's pace of learning.

Fairways of Life is an entertaining platform for inside information, unforgettable interviews with golf’s legends and lively discussion on the game, travel and equipment. The deWiz partnership with Fairways of Life will showcase the groundbreaking new swing data that deWiz delivers to help golfers more consistently hit the ball longer, straighter and closer, and demystify how deWiz’s patented Learning Stimuli helps them improve faster through neuroscience.

Matt Adams, Creator and Host, Fairways of Life: “Welcoming deWiz to the Fairways of Life platform is exciting, as this new technology has a great story to be told. I was amazed by how deWiz can measure a golf swing in open space via the ease of a wearable device – something I know my viewers and listeners will be intrigued by and want to learn more about how it can improve their game, fast.”

Laszlo Varga, CEO, deWiz Golf,: “Whether it is avid golfers, elite professionals or teaching associations, the response to deWiz has been overwhelming since we launched late last golf season. Partnering with Fairways of Life and Matt Adams is our next step in educating the golf community on how deWiz is pioneering easily measurable swing data like never before. And more importantly how to use this data to improve golfers’ games to hit it longer, straight and closer. We are eager to have Matt show how our game-changing Learning Stimuli increase the pace of improvement by adding a neuroscientific approach in changing motor behavior.”

Fairways of Life is the largest and most-widely distributed daily live golf talk show in the world, available on Fairways of Life’s digital platforms and apps, YouTube, Facebook, and syndicated via regional sports networks across the U.S. And audio for Fairways of Life’s is the sports’ most-listened to golf show globally, reaching millions of avid golfers on iHeart Radio, TuneIn Radio, Apple Podcasts, Spotify, Stitcher, Google Play, Spreaker, Amazon Alexa, and more.

As a multiple-time NY Times Best Seller and Golf Channel personality, Matt Adams is considered a preeminent voice, not only about the latest happenings on the globes top professional tours, but also on the business of golf and the latest equipment making waves inside the industry. With more than 30 years of working in golf club operations, golf equipment manufacturing and golf media, he has established himself as an expert in golf, but what transcends everything he pursues is his passion for the game. Adams’ work has been featured on NBC Golf Channel, ESPN, BBC, talkSport, CBS Sports Radio, SiriusXM, PGA Tour Entertainment, European Tour Productions, NESN, Bally Sports, Root Sports, and AT&T SportsNet.

DEVELOPED BY EXPERTS, TESTED BY PROS: Under development for more than five years, deWiz tracks the exact position of a golfer's hands throughout the swing, providing a 3D analysis and delivers data via a user-friendly app that helps any serious golfer or world-class player more consistently hit the ball longer, straighter, closer and learn faster with deWiz’s patented Learning StimuliTM. The deWiz Global Ambassadors roster currently includes Bryson DeChambeau, U.S. Open champion from 2020; Annika Sorenstam, 10-time major-champion; Vijay Singh, 3-time major-champion; 2016 Open-champion Henrik Stenson; 2019 Houston Open-champion Lanto Griffin; 2-time world champion in long drive, Tim Burke, and former PGA of America National Teacher of the Year Martin Hall. To access videos on all of deWiz’s groundbreaking features, instructional webinars and ambassador testimonials, please visit deWiz’s YouTube Channel.

BUZZWORTHY TECH: Debuting last summer, deWiz’s introduction has already created a “buzz” with it being described by Forbes as looking to bring a “jolt to the golf training aid market;” profiled in Sweden’s leading financial media, Dagens Industri ; featured within On the Mark Podcast with Mark Immelman; and showcased by Global Golf Post, Golf Monthly, and Business Insider. Additionally, profiled both Vijay Singh’s uses deWiz to lengthen his backswing and how Annika Sörenstam’s uses deWiz to monitor her tempo.

ABOUT DEWIZ GOLF: As a Swedish developed and produced product, deWiz is focused on its mission to help golfers around the world increase their enjoyment of the game through innovative technology that increases their pace of learning. Developed in Malmö by co-founders Markus Westerberg (PGA Professional, Ljunghusen Golfklubb) and Christian Bergh, deWiz is now produced in Lund, Sweden. deWiz sells for $699 and is available in the U.S., Canada, Europe and South Korea (more markets are opening regularly - visit the site for the latest updates). Visit for more information on how to consistently hit the ball longer, straighter and closer or download the free demo app to explore its pioneering swing data via the Apple App Store or Google Play.


Media Contact:
David Schaefer
Head of Marketing and Communications, deWiz Golf, +46702877637