Industry News

Club Champion acquires Australian club fitter PureForm Golf

Top club fitter continues international expansion by heading down under.

Willowbrook, IL – After acquisitions in Canada and the UK, Club Champion is continuing its international expansion in 2022. PureForm, Australia’s premier golf club fitter, has been officially acquired by North America’s top fitter.

“We’re very excited to partner with the PureForm team down under,” said Club Champion CEO, Adam Levy. “Like our other recent acquisitions, PureForm strives to give their customers a top-tier experience and measurable results on the course, so we felt a natural connection with them and their model.”

PureForm brings expert brand agnostic fittings to golfers in both Sydney and Melbourne, Australia. With several thousand possible combinations from over 17 brands, including golf’s most recognizable players like Callaway, TaylorMade, Titleist, PXG and more, PureForm is able to provide a more comprehensive fitting than many of their local competitors.

“We’ve seen what Club Champion has been able to do in America and we want to explore the same approach here in Australia,” said Paul Jenner, Managing Director and Co-Founder of PureForm.

Jenner has over 20 years of experience in the golf industry, with an impressive playing, coaching, and club building career. After starting PureForm in 2014, Jenner became one of the first qualified PGA Professionals in Australia to offer Tour-quality fittings and club building to the masses.

Like Club Champion, PureForm uses state-of-the-art technology like TrackMan to fit Australian golfers into the best possible club combinations from a variety of brands. On average, PureForm’s customers have seen increases of nearly 20 yards off the tee and 15 yards on iron shots.

“We have the same fitting philosophies and we even use the same technologies,” Levy said. “We’re excited to add PureForm to the family and to see how the partnership can elevate custom club fitting in Australia.”

About Club Champion
Club Champion is the USA’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 90 Club Champion locations internationally. Each studio offers golfers access to over 60 brands and more than 50,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and is home to more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit

About PureForm Golf
PureForm Golf was founded in 2014 by Paul Jenner, a member of PGA Australia. PureForm is the market leader in custom golf club fitting and building in Australia. Currently present in Sydney and Melbourne, PureForm's brand agnostic approach has improved the Australian golfers' performance and enjoyment of the game for over eight years.