Record setting growth with turnkey program
WEST PALM BEACH, Fla. (April 19, 2022) – Participation among female golfers is at an all-time high and there’s no better time than now to celebrate that growth by providing ways to engage with these players. As reported by the National Golf Foundation, 600,000 women entered the game just this past year with growth split evenly between on- and off-course. Golf operators and professionals have at last started to successfully harness the economic impact of women customers by offering unique engagement and involvement opportunities like Women’s Golf Day (WGD). This year’s event is slated for Tuesday, June 7 and will again connect locations and women golfers across the globe.
Global retail stores, off-course facilities, public, and private golf courses have all come together since 2016 to celebrate Women’s Golf Day.
Among the participating clubs was San Francisco’s Olympic Club, where event coordinator Will Hutton shared, “We are an athletic club first, with golf being just one of 19 sports at the club for our members to enjoy. Our goal in hosting a Women’s Golf Day event was to target our younger athletic members of the team sports like field hockey, soccer, basketball, squash, and bring them to golf. The social and international elements of Women’s Golf Day were attractive to our younger members. Also making it an “a la carte” event with flexible arrival times during the two hours made it a success at The Olympic Club.”
By officially enrolling to be a Women’s Golf Day site, venues receive access to a variety of tools and resources, including official venue status, website listing, exclusive access to social media and marketing materials, and licensed and event merchandise. Further, their customers feel connected to thousands of groups across the globe who are gathering to celebrate the growth of the game for all, particularly women and juniors. Individual golf instructors and PGA Professionals thrive by connecting directly to consumers who fall in love with the game at a WGD event and then want more connection to lessons or clinics to make new golf friends.
Host locations now have more ways to communicate with their WGD guests all year long, which also is important. Facilities have found that the advent of women coming into the game has helped generate off-course revenues from retail, their families, and social gatherings. Official locations receive a custom landing page to communicate special events and share access to instruction.
Elisa Gaudet, Founder of Women’s Golf Day, who was recently recognized by the Augusta National Women’s Amateur and Golf Channel / NBC as a woman who inspires and motivates others every day, says, “The Women’s Golf Day program is a simple, turnkey option for clubs to start with a grass roots community engagement event and be part of an international celebration. We knew we needed to create more ways for our official locations to connect with customers 365 days a year and create a feeder program for ongoing golf lessons and programs, so we developed additional resources to make that easier.”
Facilities categories include Official Location ($99), Featured Location ($159), and Premier ($350). To learn more and to register your location, visit https://womensgolfday.com/register/.
Additional information about Women’s Golf Day may be found at www.womensgolfday.com.
Women’s Golf Day Official Partners: Callaway Golf, ClubCorp, FootJoy, GloveIt, Golf Town, Titleist, The R&A, and PGA TOUR Superstore. Women’s Golf Day is also proudly supported by: All Square, Annika Foundation, Asian Golf, The California Alliance for Golf, Chronogolf, ClubCorp, Cutter & Buck, EGCOA, European Tour, European Tour Properties, The First Tee, Gallus Golf, The Golf Channel, GolfNow, Imperial, International Golf Federation, LET, LPGA Amateur, Modest Golf Management, NGCOA, NGCOA Canada, PGA of America, PGA TOUR, Players First, Prestige Flag, Sky Sports, TopGolf, TopTracer, TPC Properties, Troon Golf, Troon International, WE ARE GOLF, Women & Golf, Women’s Golf & Travel, The World Golf Foundation and more.
About Women’s Golf Day: Women’s Golf Day (WGD) is a global movement that Engages, Empowers, and Supports women and girls through golf and facilities them learning the skills that last a lifetime. The one-day, four-hour event, has now taken place at more than 1000 locations in nearly 80 countries since its inception in 2016, and has introduced thousands of new golfers to the sport. WGD is the fastest-growing female golf development initiative.
To find us online visit: womensgolfday.com
To follow us on social media: @womensgolfday #WomensGolfDay #WGDunites
All are welcome to participate in Women’s Golf Day except where prohibited by law. Women’s Golf Day does not discriminate against anyone based on sex, race, color, religion, ancestry, national origin, disability, medical condition, genetic information, material status or sexual orientation.
Mary Kay Willson