Industry News

Capstone Hospitality presents on private club industry trends at Greater Philadelphia HFTP event

(JACKSONVILLE, F.L.) Capstone Hospitality will deliver a keynote  presentation on trends in the private club industry to  The Greater Philadelphia Chapter of Hospitality Financial & Technology Professionals (HFTP)on Thursday April 28 at Gulph Mills Golf Club in King of Prussia, PA.  

The discussion will focus on three main topics: COVID 19 and its impact on private clubs, the top-three membership sales pitfalls, and membership trends and success stories in 2022. For those members who cannot attend, the discussion will be recorded and available after the event.

“Greater Philadelphia is home to numerous private clubs and anyone in the hospitality sector will benefit from learning about how the industry is evolving,” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our firm is uniquely positioned to share the insights we’ve uncovered and how we help client clubs secure new members and prosper.”

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone. Clubs in the Greater Philadelphia area that Capstone has worked with include Green Valley Country Club, Lehigh Country Club, White Manor Country Club, and Philmont Country Club.

The company has partnered with over 65 private clubs in the golf, tennis, resort, boating and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The process starts with a full analysis of a club’s facilities and membership strategies, followed by the creation of an in-depth plan that addresses unique goals and needs. Next, a member of Capstone’s highly trained sales team seamlessly integrates into the club’s cultural fabric, executing on the customized strategic plan. This hands-on approach ensures that staff knows a client’s business inside-and-out and can adjust tactics as needed.

The high-profile and respected brands that have benefitted from Capstone Hospitality’s services include The Biltmore, The Golf Club at Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, Waynesville Inn and Golf Club, and Carefree Boat Club, among many others. 

To learn more, please visit, call 904-853-6609 or email Follow on social at Instagram and Facebook.  


About Capstone Hospitality
Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales.  The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

To learn more, please visit

Austin Zehel
Buffalo Agency