The retail sell thru data is now out for the U.S. Apparel category and, despite slow sales for equipment, apparel seems to be faring well with total golf apparel sales for the month of March up 5.3%. Interestingly, both Green Grass and Off Course sales have improved by similar amounts.
- Men’s shirts, which are the largest single apparel category, were up 4% for the month and YTD. While units have declined, Average Selling Prices on men’s shirts are up 10% YTD and are at all-time highs.
- YTD Average Selling Prices are up mid to high single digits across most apparel categories
- Inventories remain very tight in several product categories, in particular in men’s shirts, where inventories are 8% below last year and 28% below 2019 levels.
On the latest results, Golf Datatech co-founder, John Krzynowek commented, “Contrary to equipment, which hit a rough patch with slowing sales, apparel sales remained brisk even with limited availability of some key products, such as men’s shirts. Demand seems robust but, so far, the major brands continue to chase supply. Whether it is raw material issues, manufacturing/Covid outbreaks or shipping, the apparel category is succeeding thru Q1 of 2022 despite itself. Limited supply results in higher prices, which may impact demand down the road, but for the moment the category continues to grow.”
For more information and subscription pricing on Golf Datatech’s retail sell through insights and other golf market reports, call 888-944-4116 or visit www.golfdatatech.com
ABOUT GOLF DATATECH
Golf Datatech was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France, and Germany
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