Industry News

Lucky seven for Big Max

BIG MAX, Europe’s No.1 push cart brand is celebrating its seventh consecutive Golf Digest Editor’s Choice Award after the fold-flat Autofold FF won in the Compact Push Cart category. This marks the third Golf Digest Editor’s Choice award for the Autofold FF, matching the three-peat of wins achieved by it’s fold flat companion, the Blade IP.

“I know it’s traditional to say Lucky Seven, but seven Golf Digest Editor’s Choice awards in a row is far more than lucky,” commented Rick Oldach, CEO of BIG MAX USA. “BIG MAX are the #1 push cart and golf bag brand in Europe by some distance and Golf Digest have consistently recognized the quality that we bring to the market.  Whether it’s the ultra flat Blade IP, the 4-wheel Blade Quattro, or the three time Editor’s Choice Award winning Autofold FF, BIG MAX continues to gain the recognition it deserves on this side of the Atlantic.”


The success of the Autofold FF is based on the folding mechanism that is still unique in the market. All three wheels automatically fold under the cart in one simple movement, leaving a Flat Folded unit that is small enough to fit in virtually any car trunk with a golf bag on top. When combined with its robust construction, 5 year manufacturer warranty and neat practical features such as large storage compartment, foot brake and Quick Fix points for accessories such as umbrella holder, the Autofold FF is the gold standard for stylish practicality on the course.

Oldach concludes, “The Autofold FF and Blade IP now each have a three-peat of wins with one more for the Blade Quattro. We will take time to enjoy the accolade, but I’m looking forward to seeing if either of them can break the deadlock next year!”

The Autofold FF is available in golf stores nationwide as well as on the BIG MAX website at

MSRP: $359.99

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BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.