(DELRAY BEACH, Fla.) – Whiskers – maker of men’s and women’s, premium, golf-specific shoelaces – continues to take the PGA TOUR by storm with nearly 50 players, plus caddies, wearing myriad colors and unique patterns during tournament weeks.
The extensive list of Whiskers devotees comprises major tournament winners, Ryder Cup players and superstars of all ages. More than 5,000 rounds have been played in Whiskers laces in 2022, including a host of Top 10 finishers and the third-place finisher in yellow laces at this past week’s The Memorial Tournament.
Players match Whiskers laces’ colors and patterns to their shirts, hats, belts and shoes. Re-lacing golf shoes often takes less than three minutes and Whiskers’ PGA TOUR representative is on-site at tournaments to seamlessly assist. Whiskers’ Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands.
Several PGA TOUR events promote weekend “pink-outs,” “white-outs” and “yellow-outs” where players and caddies wear those Whiskers’ colors during rounds. The company’s “Stand With Ukraine” program has PGA TOUR players sporting yellow and blue laces – colors of the country’s flag – to help promote Whiskers donating all profits from sales of those colors to Save the Children Ukraine and the Ukraine Crisis Relief Fund.
“PGA TOUR players tell us that looking good gives them extra confidence to score low,” says Kyle Groth, CEO of Whiskers. “Colorful laces promote self-expression with classy and subtle color pops that grab attention without being too loud.”
The number of LPGA TOUR players wearing Whiskers laces is climbing, and the company is also realizing sharp increases in its products carried by pro shops, featured as unique golf tournament and outing gifts, and online sales.
In addition to golf laces, Whiskers designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. They coordinate in style and color with trendy footwear and apparel brands, are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Early this year, Whiskers introduced 42 new colors and patterns to its already robust collection. Among them are turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow. They join popular solid laces in navy, Carolina blue, pink and red. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns.
Whiskers is re-imagining a category that’s been long overlooked for decades yet is now an essential part of premium wardrobes. Personalizing and dressing up shoes in fashionable and fun ways mirrors today’s “individualism” frenzy.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting status quo ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 50 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair, $40 for a set of three and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.