Industry News

Capstone Hospitality partners with James River Country Club

(JACKSONVILLE, F.L.) Capstone Hospitality has partnered with the James River Country Club to create and lead new membership and marketing initiatives for the popular coastal Virginia club.

Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of the James River Country Club’s facilities and current membership strategies and created an in-depth plan that addresses its unique goals and needs.

Built in 1932, James River Country Club has 18 holes of golf and a variety of amenities, including racket sports, swimming, fitness programs, multiple dining options and lounges devoted to first-class dining and social experiences.  Further, the club offers a private beach on the banks of the James River and houses a golf museum in the clubhouse, which is home to some of the oldest golf equipment in the world.

“Our club is among the finest in the region and we truly pride ourselves on creating a family atmosphere where everyone can enjoy themselves, socialize and have fun,” says Conrad Lickel, General Manager at James River Country Club. “Capstone will provide all the tools we need to reach the community and introduce prospective members to the benefits we offer.”

“James River has the ambiance and amenities to be among Virginia’s great private clubs,” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our team will leverage a proven approach to membership growth and retention to ensure it receives the consideration that is deserved.”

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy, and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone.

The company has partnered with over 65 private clubs in the golf, tennis, resort, boating and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The process starts with a full analysis of the club and its membership, followed by a customized in-depth plan that addresses unique goals and needs. Next, a highly trained member of Capstone’s sales team seamlessly integrates into the club’s cultural fabric, executing on the strategic plan. This hands-on approach ensures that staff knows a client’s business inside-and-out and can adjust tactics as needed.

The high-profile and respected brands that have benefited from Capstone Hospitality’s services include The Biltmore, The Golf Club at Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, Waynesville Inn and Golf Club, and Carefree Boat Club, among many others. 

To learn more, please visit, call 904-853-6609 or email Follow on social at Instagram and Facebook.  

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About Capstone Hospitality
Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales.  The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

To learn more, please visit

Austin Zehel
Buffalo Agency