Industry News

NBC Sports Next donates $75,000 to Folds of Honor through golfer contributions

GolfNow customers honored families of America’s fallen or disabled service members by “Rounding Up” to help raise funds during Memorial Day campaign

ORLANDO, Fla. (June 13, 2022) – A $75,000 contribution to the Folds of Honor foundation was announced today by NBC Sports Next, the sports technology and innovation division of NBC Sports, which conducted the fund-raising campaign through its GolfNow online, tee-time marketplace.

The $75,000 was made possible through NBC Sports Next’s novel round-up technology, which was offered to golfers who booked tee times on GolfNow from May 16 through Memorial Day. Golfers were provided the opportunity to round up the total cost of their reservations to even-dollar figures, with the extra contributions earmarked for Folds of Honor scholarships that help further educational opportunities for the spouses and children of America’s fallen and disabled service members.

“We’re very pleased and extremely encouraged by the generous contributions our golfers made during this brief campaign and our thanks go out to them,” said Jerramy Hainline, SVP & GM, Golf, NBC Sports Next. “It’s also an honor and privilege to support our military families through the important work conducted by Folds of Honor.”

“We are extremely grateful to NBC Sports Next, the entire NBC family and the golfers that participated in the round-up campaign,” said Lt. Col. Dan Rooney, founder and CEO of Folds of Honor. “Utilizing this innovative technology not only benefitted golfers, but allowed them to assist military dependents that deserve and need our help.”

The round-up campaign in May was promoted across a variety of NBC Sports platforms, both on-air and online, as well as social media spotlights of service members as part of Better Together, a DEI-focused philanthropic initiative supported by the Digital and Consumer Businesses within NBC Sports.

GolfNow, including its TeeOff brand, operates the largest online tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. Since December 2020, similar NBC Sports Next round-up campaigns have raised nearly $2 million to create access and promote the game of golf for underserved communities and deserving charities, including Youth on Course, the NFL’s Salute to Service program, Black Girls Golf, and Tech Sassy Gurlz, to name a few.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences. 

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 35,000 scholarships totaling more than $160 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. For more information or to donate in support of a Folds of Honor scholarship visit

-NBC Sports Next-

Dan Higgins
NBC Sports Next