Industry News

NBC Sports Next welcomes Wisconsin’s historic club at Lac La Belle to GolfNow’s ever-expanding tee-time marketplace

Club at Lac La Belle also joins ClubBuy program to help them buy smarter and save more on a variety of purchases, big and small

ORLANDO, Fla. (June 27, 2022) – NBC Sports Next today announced a new partnership with the Club at Lac La Belle, connecting the Wisconsin club’s rich traditions and world-class golfing experience with the global industry’s largest tee-time distribution marketplace.

By partnering with NBC Sports Next and its GolfNow brand, the Club at Lac La Belle will benefit from exposure to the millions of golfers who regularly use GolfNow 24/7 to search for and book tee times online. The club also will join the more than 700 organizations currently benefiting from NBC Sports Next’s ClubBuy group-purchasing program. ClubBuy is completely free and can save clubs anywhere from 12-17 percent off everyday purchases for their facilities, from food to office supplies to agronomy products, and more.

“We’re very excited about our new partnership with GolfNow, not only for the valuable marketing support for our tee times, but also for the opportunity to further expose our club and brand to a global audience,” said Club at Lac La Belle Director of Golf Clint Higgins. “We’re also looking forward to the savings we’ll realize through ClubBuy, especially with costs that seem to be increasing every day.”

Located among the many lakes surrounding Oconomowoc, Wisc., the Club at Lac La Belle dates back to1896 when the affluent circles of Chicago and Milwaukee society began to frequent the resort town. Now family owned and operated, the club offers unparalleled hospitality fusing the past and present. The jewel of the club is its recently-renovated, 18-hole golf course – one of the oldest in the state – which has retained its classic charm while offering a modern design touch that challenges golfers of every skill level. Elevated tee boxes highlight the area’s rolling hills, while new course improvements feature native fescue grasses, undulating greens, double fairways and dramatic, grass-faced bunkers reminiscent of the finest courses in Scotland. The club also features ample event space and dining options to please any palate.

“As one of Wisconsin’s can’t-miss golfing destinations, we’re excited to welcome the Club at Lac La Belle to the GolfNow platform,” said NBC Sports Next’s Dan Burquist, National Director of Sales, Golf. “GolfNow’s reach and enhanced booking experience will create a winning solution to help the club grow rounds, revenue and its ever-growing customer base.”

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences. 

-NBC Sports Next-

Dan Higgins
NBC Sports Next