Category-leading Pacific Northwest golf shoe brand targets exponential retail growth
(TACOMA, Wash.) – TRUE linkswear (TRUE), creators of golf’s most naturally comfortable, performance-focused footwear, has undergone a major expansion of its national sales team and distribution network, and is targeting exponential green grass and big box sales over the next five years.
To lead the company’s retail-channel build-out, TRUE hired Washington native J.D. Rastovski as National Sales Director. Previously, Rastovski was the Pacific Northwest Territory Sales Leader for Parsons Extreme Golf (PXG). Prior to that, he enjoyed a two-year stint with TRUE as Western U.S. Regional Sales Manager. Rastovski is joined by Strategic Sales Manager Sean Finucan, who had successful tenues with PXG and Nike, and Green Grass Sales Manager T.J. Bordeaux, a leading sales rep with johnnie-O for nearly six years.
“Through our initial direct-to-consumer business model we’ve been able to grow our global brand awareness significantly and have created a legion of TRUE brand evangelists who swear by our golf shoes,” says TRUE President Jason Moore. “With the growth of the game globally over the past two years, the timing is optimal for us to lean heavily into retail sales in traditional locations.”
TRUE will add 16 outside sales reps for the balance of 2022 and is also building an in-house sales team to handle an ever-growing volume of in-bound sales. Globally, it’s partnered with a transactional platform that facilitates online sales by converting currencies from dozens of countries. The TRUE sales team will monitor and evaluate direct-to-consumer international sales to best determine the structure of its future global sales and distribution network.
“The demand for TRUE is out there and I’m excited to lead the expansion of national and global retail sales,” says Rastovski. “We’re even more excited to give golfers everywhere the choice to play the game in the industry’s most comfortable shoe.”
Over the past eight months, TRUE has dropped several new models, including the All Day Rip Stop, Lux Sport and OG Sport, and has introduced new colors and variations of wildly popular models like the Original 1.2, OG Feel and All Day Knit II. It also announced a team of Professional Brand Ambassadors including PGA TOUR players Joel Dahmen and Chris Kirk, PGA TOUR player and co-founder Ryan Moore, and LPGA Tour star Christina Kim. In November 2021, TRUE raised $11.25 million in funding from KarpReilly to accelerate the growth of its global business and brand.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
For more information: www.truelinkswear.com; @truelinkswear.