Industry News

Capstone Hospitality partners with The Royal Fox and The Grove

(JACKSONVILLE, F.L.) Capstone Hospitality has partnered with The Royal Fox and The Grove Country Clubs in St. Charles and Long Grove, Ill., respectively, to create and lead new membership and marketing initiatives for these two popular Chicagoland clubs.

The Royal Fox Country Club offers a variety of amenities, including an 18-hole championship golf course, pool, beautiful outdoor spaces and dining options housed in the spacious clubhouse, which is modeled after Thomas Jefferson's home "Monticello." New ownership announced plans to add state-of-the-art golf simulator lounges on property at both clubs. The Grove Country Club, formerly known as Hillcrest Country Club, also has an 18-hole course and a variety of impressive amenities that include dining options, a pool, tennis courts and a fitness center. The Royal Fox and The Grove feature one of the only dual memberships in the greater Chicago area.

Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of The Royal Fox and The Grove facilities and current membership strategies and created an in-depth plan that addresses its unique goals and needs.

“Chicago is home to some of the greatest private clubs in the world, so with all the competition it's great to have a partner who can drive awareness of our exceptional clubs and attract the right types of members,”   says Scott Feller, General Manager at The Royal Fox Country Club. “Capstone provides a complete turnkey solution that takes care of filling our membership pipeline so that I can concentrate on other operational needs.”

“The vision and investment by new ownership to provide immaculate amenities results in an outstanding and rare dual membership offering,”” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our team will utilize our proven approach to membership growth to help these clubs standout in a competitive area.”

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy, and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone.

The company has partnered with over 70 private clubs in the golf, tennis, resort, boating and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The process starts with a full analysis of the club and its membership, followed by a customized in-depth plan that addresses unique goals and needs. Next, a highly trained member of Capstone’s sales team seamlessly integrates into the club’s cultural fabric, executing on the strategic plan. This hands-on approach ensures that staff knows a client’s business inside-and-out and can adjust tactics as needed.

The high-profile and respected brands that have benefited from Capstone Hospitality’s services include The Woodlands Club at Nemacolin Resort, The Biltmore, The Golf Club of Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, Waynesville Inn and Golf Club, and Carefree Boat Club, among many others. 

To learn more, please visit, call 904-853-6609 or email Follow on social at Instagram and Facebook.  

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About Capstone Hospitality
Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales.  The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

To learn more, please visit

Austin Zehel
Buffalo Agency