Industry News

Sir Nick Faldo partners with Hidden Links, Golfpac Travel, Tee Times USA and Go Play Golf Gift Card



Hidden Links and its sister companies Golfpac Travel, Tee Times USA and Go Play Golf Gift Card announced today a multi-year partnership with Sir Nick Faldo as a global brand ambassador.

Sir Nick Faldo commented "I am delighted to partner with Hidden Links and its affiliated brands.  Over the past several months, I have learned a lot about their companies and it’s clear they are market leaders bringing great value to their customers and helping to grow the game of golf globally.  With my upcoming plans to step back from full-time broadcasting, I will have the necessary time to be a great partner and contribute to their future growth."     

Nick Faldo

Hidden Links has been planning and booking golf tours to Scotland, Ireland, England, Wales and greater Europe since 2001.  They bring golfers to the world’s most sought-after golf courses as well as spectacular hidden gems.  Their outstanding service, great value and focus on designing customized golf tours that meet the specific needs of each customer, has enabled them to grow virtually every year since their inception.  Today, Hidden Links sends over 5,000 golfers a year to Scotland and Ireland. Visit to learn more.

Collectively, Golfpac Travel and Tee Times USA are known to be the largest golf tour operator in America.  Along with offering industry leading customer service specializing in centralized lodging, great golf and rental cars, they are deeply respected by all their property partners. 

Golfpac Travel pioneered the golf tour operator business in 1975 as the first golf vacation planning specialist booking golf trips across the United States in all major destinations including properties throughout Florida, Scottsdale, Palm Springs, Hilton Head, Myrtle Beach and the most popular bucket list destinations.  Visit to learn more.

Tee Times USA was founded in 1991 and was a competitor to Golfpac Travel.  In 2016, Tee Times USA acquired Golfpac and since then the two companies have continued to operate independently.  Both companies work with over 1000 properties in the USA and the Caribbean.  To learn more visit

Since 2010, Go Play Golf Card has been the anything and everything golf gift card that is sold in over 35,000 retail stores and online.  Go Play Golf Cards can be redeemed to play golf at over 5,000 courses across the United States, to purchase merchandise online through Worldwide Golf Shops, to take a lesson from a PGA Golf Professional, applied toward a golf trip or even converted to be used at Top Golf.  To learn more visit

In a joint statement, Managing Partners Marc Bender and Adam Wachter said, "We are absolutely thrilled to partner with Sir Nick Faldo.  Sir Nick is a six-time Major Champion, Hall of Famer, universally respected figure in the world of golf, and for nearly 20 years has had an epic second career in network broadcasting sharing his wit, charm and knowledge.  This partnership will be transformative for our businesses as we continue to positively impact the game of golf around the world."  

Marc Bender