Industry News

Vortex Weather Insurance and Buffalo Groupe: The Perfect Storm

Vortex selects 54 Brands, leading B2B agency, to expand presence in golf

[Charlotte, N.C.] Vortex Weather Insurance and 54 Brands, a Buffalo Groupe Company, are working together to reach insurance brokers and the golf industry to dispel common misconceptions around weather insurance. 54 Brands will help Vortex raise awareness of the company’s innovative and proven methods for helping businesses protect revenue from weather-related interruptions —specifically focusing on the golf, concerts and general outdoor event environments. 

“We are very excited about our partnership with 54 Brands and Buffalo Groupe,” said Eric Anderson, Director of National Sales, Golf, Vortex. “54 Brands is an expert in B2B marketing which is exactly what we need to help us amplify our message and help us connect with the right decision makers in the golf community.”

“With over 35 years in the golf industry, we have seen our share of weather-related interruptions that would have greatly benefited from Vortex,” said Jack Burris, Managing Director, 54 Brands. “There are many common misconceptions around weather insurance that we are confident we can help Vortex change with our significant experience in B2B marketing, the golf industry and lead generation.”

54 Brands will develop creative marketing campaigns that position weather insurance as simple and necessary for outdoor events at golf and country clubs, fairs, festivals, concerts, motorsports events and sports tournaments across North America, while demonstrating the Vortex online portal that makes the process simple for brokers.

Currently Vortex’s technology is being used by the Carolinas PGA chapter, Greensboro National Golf Club, PGA Magazine Group, MET PGA Section, North Florida PGA Section, South Florida PGA Section, Quixote Club, NFL Alumni Charity, Beach Soccer Club in Virginia Beach, Randy Jones Foundation and many other prestigious organizations.

Vortex Solutions
When significant rainfall occurs, it can ruin more than an event—it can ruin a company’s reputation and revenue. Vortex strives to simplify weather insurance by educating customers about the benefits of rain insurance and removing the customers’ risk. From sporting events like golf tournaments, Monday outings and member/guest events to concerts, racing venues and fairs, Vortex offers custom weather insurance policies for as little as .1” of rain that help protect outdoor events from financial loss. Using decades of data and meteorological insight, Vortex is able to determine the probability of a rain event occurring. If the policy conditions are met, the customer gets paid. It’s that simple.

Vortex has roots in the weather risk management industry. Since its founding in 2008, it has evolved into an insurtech, providing weather risk management solutions to clients using insurance-based products. More than a decade later, Vortex has become an industry leader. One main differentiator is Vortex’s unique ability to collect rainfall data from more than 8,000 weather stations around the country, as well as from Stage Gridded Data measurements. This precise measurement is what ultimately helps the insurtech generate accurate quotes that serve business and event needs while remaining practical and affordable. Today, Vortex provides its partners a unique combination of weather risk management options with vast weather risk experience that is unparalleled in its very competitive industry.

About Vortex Weather Insurance
Vortex Weather Insurance (dba Vortex Insurance Agency, LLC) is a data-driven weather risk insurance agency that offers businesses a variety of affordable parametric weather index insurance products. Since 2008, we’ve provided insurance for outdoor events ranging from motorsports, youth sports, parades, fairs and festivals, outdoor theaters, and professional golf to haunted houses and holiday light events. Insurance is underwritten by Mitsui Sumitomo Insurance USA, Inc. (MSU), admitted in all 50 states and has an AM Best rating of A+ (Superior). Don’t worry about the weather. Let us. Contact us at

About 54 Brands, a Buffalo Groupe Company
Founded in 1985, 54 Brands is a Charlotte, NC based marketing and communications company known for generating and executing big ideas that lead businesses to continuous growth. Our experience spans decades across several B2B and B2C categories and in golf includes award-winning work for Club Car, Golf Channel, MacGregor, National Golf Foundation, Nicklaus Golf, Pinehurst, Softspikes, U.S. Kids Golf, Yamaha and others. 54 Brands finds new approaches to the “same-old, same-old,” bringing fresh eyes for watching and open ears for listening … and, most often, a fresh voice for communicating. For more information, go to

About Buffalo Groupe, LLC
Buffalo Groupe, LLC is a collection of agencies, events and media properties that authentically serve the escape industries of golf, outdoor recreation, travel, lifestyle, real estate and active sport.  The collection is comprised of industry leading companies including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, SI/Morning Read, The First Call and Moments Live. Guided by our core principles of kindness, clarity and courage, our people adhere to a Groupe-wide foundational philosophy to connect brands and lifestyle audiences through content. Buffalo Groupe is headquartered in Charleston, SC with company offices in Washington, DC, Charlotte, Charleston, Portland and LA. For more information visit

Buffalo Agency
Kelly Ciccarello