Lyle & Scott are excited to announce a new partnership with Rick Shiels, the world’s leading golf content creator. Under the partnership, Lyle & Scott will be the exclusive apparel and headwear provider to Rick Shiels.
Whilst the partnership is new, Rick’s relationship with the brand is longstanding. Shiels comments, “I’ve always been a huge fan of Lyle & Scott, from being a young assistant professional I remember it being fashionable, functional and stylish.”
Alignment on values between Lyle & Scott and Rick Shiels made the formation of the partnership natural. Chris Somerton, Head of Golf at Lyle & Scott explains, “As a brand, it is a real privilege to have 148 years of history and heritage. During that time, we’ve been a part of the biggest moments in golf’s history, and golf in turn has contributed to some of the biggest moments in Lyle & Scott’s history.” He adds, “Our focus is on using that authority and authenticity to help shape the future of golf, to set direction and to ensure a more diverse and sustainable future for our game.” Shiels notes, “Both Lyle & Scott and I seek to make golf more accessible, whilst respecting and withholding the traditions of the game.”
On what attracted Rick to the brand, Shiels comments, “When it came to signing with Lyle & Scott, it was an easy decision. The brand encapsulates everything I believe in. A British brand that looks to push the boundaries, innovate, and produce stylish clothing.” He adds, “I love that the brand is aspirational, but at accessible price points for my audience.”
Ben Gunn, Brand Director at Lyle & Scott explains, “Our partnership with Rick is a huge step forward for our brand, within golf but also more generally. Our customer is passionate, be that about golf, football, or the clothes they wear. Over the last 10 years, Rick has developed a truly passionate, global audience and we are hugely proud to have him as our representative.”
For more information, please contact Chris.Somerton@lyleandscott.com.
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NOTES TO EDITORS:
Founded in 1874, Lyle & Scott has a history steeped in craftsmanship and innovation. Over the past 148 years the company has grown to be an established menswear brand, famous for creating edited, versatile collections with a quality that can be trusted.
In the mid-1950’s, it became a disruptive force in golf apparel, changing the game forever with its innovative patterns and prints worn by champions such as Jack Nicklaus, Greg Norman, Tony Jacklin and Lee Westwood.
Lyle and Scott’s premium and accessible golf-fashion pieces include its heritage knitwear along with more innovative, sustainable, and organic materials in sophisticated, modern aesthetics informed by decades of design and a passion to make golf more exciting, inclusive, and accessible to everyone.
Based in the UK, with proud Scottish roots, the Brand has successfully flown the flag as far afield as Japan and Australia, with the iconic Golden Eagle now very much front and center on the world stage.