Industry News

True Spec Chicago West To Open in Geneva

Indoor facility set to open August 2 will be True Spec’s second location in Chicago and will offer golfers an elite fitting experience at their state-of-the-art establishment

GENEVA, IL (July 14, 2022) - True Spec Golf, the global leader in custom club fitting and club building, announced its newest facility today, True Spec Chicago West. The new facility will have its grand opening on August 2 and will join the Highland Park site as the second location in the city. This is the latest opening in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

Located inside Impastato Golf Academy’s 20,000 square foot indoor facility, True Spec Chicago West features a state-of-the-art fitting bay and a putting studio that utilizes Foresight GC Quad technology. Additionally, the facility will house True Spec’s brand-agnostic fitting matrix of over 50,000 club head and shaft combinations, including every major equipment manufacturer. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. This helps its master fitters find the best equipment to improve your golf game. Along with top of the line fitting experiences, the facility also includes amenities such as a full-service restaurant and bar, giant putting green, fitness center and golf pro-shop.

“Chicago is one of the best golf markets in the country and we couldn’t be happier to be opening our second location there,” said Ryan Richardson, president of True Spec Golf. “This new location will help meet demand and we’re really looking forward to building an even stronger relationship with the Chicago golf community.”

True Spec Chicago West is partnering with Impastato Golf Academy to bring the custom fitting experience to western Chicago. “We are excited to be joining forces with True Spec to help guests receive a tour-level custom fitting experience,” said David Impastato, owner of Impastato Golf Academies who was ranked by Golf Digest magazine as one of the “Ten Best Teachers” in Illinois. “We couldn’t imagine a better partner and are excited to provide this experience to our customers.”

The state-of-the-art facility at True Spec Chicago West is one of several high-end indoor locations to bring the award-winning custom fitting process to its metropolitan area establishment. Other examples include Nexus Club in downtown NYC, The Intown Golf Club in Atlanta, True Spec Boston, True Spec Beverly Hills and the flagship studio in Scottsdale.

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting. True Spec Chicago West will be the company’s 29th location. 

True Spec Chicago West will be located at 2100 Enterprise Avenue. Fitting sessions range from $125 to $475 for a full bag with putter fitting. To book custom fitting appointments at either Chicago studio, golfers can visit

The Impastato Golf Academy is located in a 20,000 square foot indoor facility that features 11 hitting bays with Foresight sports technology as well as a state of the art putting studio with Sam putt lab and Capto putting systems. The facility is also home to a full work out facility, men’s and lady’s locker rooms, a full private kitchen for private parties and a board room for smaller meetings. Owner David Impastato has been a PGA member for 26 years and is a Golf Digest best in state teacher and GRAA Top 100 teacher. The Impastato Golf Academy teaches all levels of instruction to all age groups.

True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 29 studios around the world. True Spec Golf's fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein's 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies; GOLF Magazine and the website; legendary handmade club maker Miura Golf; Golf Logix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                                                                                                                                                                       For more information, visit                                                                                                                                                        

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