The June retail sales figures are now out for Golf Apparel and we see that 5 of the 8 apparel categories actually had higher sales in June 2022 than in ’21. What’s more, every segment was substantially higher than in 2019
The largest category of Golf Apparel is Shirts, and sales were only slightly lower than prior year but still elevated in double digits vs. 2019.
The big “winners” in June 2022 were Tops and Outerwear, categories normally associated with less-than-ideal weather conditions.
Golf Datatech co-founder, John Krzynowek, said, “Golf Apparel sales continue to exceed prior year levels in value, however in many categories these improvements are based upon a significant increase in average sales prices.
Golf Apparel is not exempt from feeling the effects of inflation on pricing and combined with tight product availability due to ongoing supply chain constraints, unit sales have weakened slightly but dollar sales improved. As we move later into the 2022 season, sales have stabilized vs. last year and are almost 43% ahead of where things stood in 2019.”
US June 2022 Total Retail Apparel Market
On-Off Course June ’22 vs ’21: Dollars +2.7%
On-Off Course June ’22 vs ’19: Dollars +47.9%
On-Off Course YTD ’22 vs ’21: Dollars +4.3%
On-Off Course YTD ’22 vs ’19: Dollars +42.9%