Industry News

Global Value Commerce and Amateur Players Tour announce e-commerce partnership

(RALEIGH, N.C.) – Global Value Commerce, Inc. (GVC) – owner and operator of and North America’s largest re-commerce platform for new and pre-owned golf gear – has partnered with the Amateur Players Tour to be their exclusive golf e-commerce partner.

The Amateur Players Tour (APT) is the fastest growing amateur golf tour in the United States and Canada. Tour members have the opportunity to play some of the best courses and compete against players of their own skill level.

“Our partnership with the APT gives their tour members the opportunity to purchase products that will help them play a full tournament schedule at their best,” says Ed Byman, GVC CEO. “This partnership also fits our corporate philosophy of helping golfers enjoy the game of golf – whether that is recreationally or through tournament play.”

To kickoff the partnership, this year all APT members receive a $25 credit with once they sign-up to be a tour member and create a GlobalGolf account. Players can learn more about the partnership and sign up at

In addition to the credit, the Amateur Players Tour receives ongoing promotion to the GlobalGolf audience of dedicated golfers interested in playing their best.

About Global Value Commerce
Headquartered in Raleigh, NC, Global Value Commerce (GVC) is a technology re-commerce solutions provider, secondary market expert and owner/operator of one of the world’s largest re-commerce platforms for pre-owned golf equipment and new golf gear. GVC’s golf vertical flagship site – – and companion sites,, and its upscale lifestyle retail site, are the leading online destinations for golfers seeking new golf equipment, accessories and apparel, as well as previously played golf gear. The Company also operates a retail store that is attached to its Raleigh, North Carolina distribution facility, staffed by PGA professionals and that utilizes the latest fitting equipment to meet the needs of our growing retail customer base.

Through innovative technologies and practices, GVC is focused on its customer commitment of All About U to provide the consumer with a full range of services as well as the convenience and safety offered online. GVC’s innovative suite of services allow its customers to Try. Buy. Trade. and include –

  • UTry® - The golf industry’s first exclusively online trial program that allows golfers to test new equipment when, where and how they want. UTryallows customers 14 days to try new golf gear for as little as $25.
  • USelect™ - An online personalized and interactive recommendation tool backed by a team of PGA Golf Professionals to ensure all customers purchase golf gear suited to their game. Find the best gear from all of the major brands in golf to fit your game.
  • UTrade-In™ - The easiest way to trade-in previously played equipment and receive credit and additional GlobalCash benefits that can be used towards any new purchase.
  • UPerks™ - Member loyalty program that features GlobalCash benefits awarded each time a Member shops, trades, reviews a product, or utilizes various other services on the website. 
  • UGuard™ - Service offered to protect the investment in your golf gear with accident coverage beyond the manufacturer’s warranty.

Beyond its popular retail channels, GPC is recognized as the industry’s authority on the value of pre-owned golf equipment by working in collaboration with the PGA of America to establish and maintain the PGA Value Guide. PGA professionals and consumers access the value of pre-owned golf equipment by utilizing this consumer facing, value assessment tool. The PGA Value Guide catalogs vast product information, sets industry standards on pre-owned pricing, is available to every pro shop throughout the U.S. and most major golf retailers, and is used by millions of golfers to determine the value of their trade-ins.

GVC employs approximately 140 people, including PGA members as well as golf equipment experts who have extensive access to product content and knowledge and advise customers on solutions that can increase their enjoyment in their golf game. GVC maintains a retail store in Raleigh, North Carolina and distribution centers in North Carolina, Utah and in Mississauga, Ontario, which total approximately 100,000 square feet and house more than 400,000 units at any given time.

More information: globalvaluecommerce.com866.843.0262

About the Amateur Players Tour
The Amateur Players Tour is a members-only international golf society consisting of Local Chapters organized throughout the United States and Canada for men and women of all ages and skill levels who love the game of golf, enjoy participating in various competitive golf tournament formats, love to travel to play at new golf courses and facilities around the country, and desire fellowship on and off the golf course with other golf fanatics who can’t get enough of the game, its history, its architecture, and its spirit.

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