(LONDONDERRY, NH) ECCO – a golf footwear innovator – announces that ambassador Lydia Ko has combined her South Korean and Kiwi heritage with a custom version of the brand-new ECCO BIOM® G5 shoe as part of the brand’s Autumn/Winter 2022 collection.
Reflecting both her personality and dual-nationality roots, Ko designed her ECCO BIOM® G5 with cherry blossoms styled on one side of the shoe and black ferns on the other, paying homage to her country of birth, South Korea, and the country in which she grew up, New Zealand, respectively.
In addition, Ko’s signature is emblazoned on the inside of the shoe, along with her logo on the tongue, a fitting tribute to one of the biggest stars in the game who has nearly 30 tour victories and two major championships to her name.
“I’m extremely excited to join forces with ECCO GOLF to create my own unique take on the brand-new BIOM® G5 shoes,” Ko said. “ECCO GOLF is renowned for raising the bar for golf shoe design, and it’s fantastic that I have had the chance to stamp my personality on this new style.
“The features we have added to the BIOM® G5 are very close to my heart, and it’s going to be really cool walking the golf course week-in-week-out with the black ferns and cherry blossoms on my feet. Hopefully I’ll be wearing them to lift plenty more trophies in the future.”
ABOUT ECCO BIOM® G5
Advanced, athletic performance is mixed with a premium, progressive and sporty design in the new ECCO BIOM® G5. The next generation of the BIOM® phenomenon is engineered with ZARMA-TOUR® spikes, which are combined with innovative hybrid grooves for superb traction and stability.
BIOM® NATURAL MOTION technology with an updated last, allows the foot to move more naturally while supplying anatomical, low-to-the-ground support and stability as well as a snug fit. Whatever the weather, GORE-TEX technology offers 100 percent waterproof protection and the BOA® lacing system is designed to provide the wearer with a premium, simple lacing option that offers a snug, easily adjustable fit.
ECCO FLUIDFORMTM Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound, while creating an integral, flexible and durable bond without the compromises common with stitched and/or glued assemblies.
Fashioned from embossed ECCO Performance Leather and a sporty mesh, the shoe has a contemporary, athletic design, including an eye-catching midsole and color blocks on the side. A low toe profile gives it a sleeker silhouette with the women’s shoe offering a more refined and feminine aesthetic.
In addition to Lydia Ko, ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Fred Couples, Erik van Rooyen, Doc Redman, Nanna Koerstz Madsen, Niklas Nørgaard Møller, and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.eccousa.com
MEDIA CONTACT:
Chase Russell
Buffalo.Agency
602.694.8503
chrussell@buffalo.agency