Industry News

GlobalGolf introduces GlobalCash as part of loyalty program

UPerks™ members to receive GlobalCash for purchases, product trade-ins, reviews and more

(RALEIGH, N.C.) – Global Value Commerce, Inc. (GVC) – owner and operator of North America’s largest re-commerce platform for new and pre-owned golf gear – has upgraded its UPerks™ Loyalty Program with the introduction of GlobalCash.

With UPerks™, Members are rewarded every time they shop, trade-in or review products on The UPerks™ program \is easy to track and allows Members to earn 3% GlobalCash for every dollar spent on every purchase and 1% GlobalCash for the trade-in value of their previously played golf gear. The UPerks™ program also provides GlobalCash benefits to Members for maintaining their accounts on an active basis and engaging in other services on the website, including use of the USelect™ recommendation tool.

“We have upgraded the UPerks™ program to be easy to understand and allow our Members to earn instant rewards to improve their shopping experience,” says Ed Byman, GVC CEO.

With the UPerks™ program, Members receive additional benefits, including bonus reward opportunities, member-only exclusive offers, early access to newly launched products and the chance to customize their shopping experience.

Current UPerks™ Members are automatically updated to allow each Member to start earning GlobalCash.

With the enhancements to the UPerks™ program and the introduction of GlobalCash, GlobalGolf is continuing its All About U commitment to provide the consumer with a full range of services, as well as the convenience and safety of online shopping. Other UFamily services include – 

  • UTry® - The try before you buy program that allows customers 14 days to try new golf gear for as little as $25. Try when, where and how you want.
  • USelect™ - An online personalized recommendation tool backed by a team of PGA Golf Professionals to ensure all customers purchase golf gear suited to their game. Find the best gear from all of the major brands in golf to fit your game.
  • UTrade-In™ - Trade-in previously played equipment and receive credit and additional GlobalCash benefits that can be used towards any new purchase.
  • UGuard™ - Service offered to protect the investment in your golf gear with accident coverage beyond the manufacturer’s warranty.

The GlobalGolf customer commitment is to help all golfers, regardless of skill level or budget, to find the right equipment, apparel and accessories for their games.

About Global Value Commerce
Headquartered in Raleigh, NC, Global Value Commerce, Inc. (GVC) is a technology re-commerce solutions provider, secondary market expert and owner/operator of one of the world’s largest re-commerce platforms for pre-owned golf equipment and new golf gear. GVC’s golf vertical flagship site – – and companion sites,,, and its upscale lifestyle retail site,, are the leading online destinations for golfers seeking new golf equipment, accessories and apparel, as well as previously played golf gear. The Company also operates a retail store that is attached to its Raleigh, North Carolina distribution facility, staffed by PGA professionals and that utilizes the latest fitting equipment to meet the needs of our growing retail customer base.

Beyond its popular retail channels, the Company is recognized as the industry’s authority on the value of pre-owned golf equipment by working in collaboration with the PGA of America to establish and maintain the PGA Value Guide. PGA professionals and consumers can access the value of pre-owned golf equipment by utilizing this consumer facing, value assessment tool. The PGA Value Guide catalogs vast product information, sets industry standards on pre-owned pricing, is available to every pro shop throughout the U.S. and most major golf retailers, and is used by millions of golfers to determine the value of their trade-ins.

GVC employs approximately 140 people, including PGA members as well as golf equipment experts who have extensive access to product content and knowledge and advise customers on solutions that can increase their enjoyment in their golf game. GVC maintains a retail store in Raleigh, North Carolina and distribution centers in North Carolina, Utah and in Mississauga, Ontario, which total approximately 100,000 square feet and house more than 400,000 units at any given time.

More information:, 866.843.0262