Industry News

Outlyr taps golf executive Ryan Cannon for new role as executive vice president

Cannon to create impact within Outlyr’s portfolio

GREENWICH, Conn., Sept. 6, 2022 – Global sports marketing agency Outlyr announced today the appointment of longtime PGA of America executive Ryan Cannon to executive vice president, joining the company’s core executive team.

Cannon will help guide Outlyr’s overall strategy and operations of its global sports and lifestyle events portfolio, including the company’s LPGA Tour, PGA TOUR and college events. In addition, he will help build new business opportunities by leveraging Outlyr’s core competencies in event management, sponsorship consulting and activation services. He will report to Outlyr Managing Partner Tim Erensen and Partner Andy Bush.

“As Outlyr continues to grow and expand its global events portfolio, having someone like Ryan join our executive team to help navigate our flagship events will be instrumental in our company’s future growth,” said Erensen. “Ryan is a strategic thinker with deep golf industry knowledge from his tenure at the PGA of America, and his experience and track record speak for themselves. We look forward to Ryan helping to lead our strategy at such an exciting time for our company.”

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“As I begin the next chapter of my professional career, I’m humbled by the opportunity to bring my passion for creating impact within the game of golf to Outlyr’s award-winning team,” said Cannon. “Tim and Andy have a tremendous vision for Outlyr to grow, and I’m excited to contribute.”

Cannon brings a wealth of event production, operations, philanthropy and leadership experience from his 21-year tenure at the PGA of America. Most recently, he served as senior director, PGA REACH, the 501 (c)(3) charitable foundation of the PGA of America with a mission to Impact Lives Through Golf. He directed the overall strategy of all PGA REACH activities, including operations, fundraising, programming and communications, while elevating PGA REACH to one of the most impactful charitable organizations in golf.

Prior to PGA REACH, Cannon served as Championship Director for multiple PGA Championships, including 2016 at Baltusrol Golf Club, 2013 at Oak Hill Country Club, 2011 at Atlanta Athletic Club and 2008 at Oakland Hills Country Club. He began his tenure at the PGA of America in operations, serving as operations manager for the 2004 Ryder Cup at Oakland Hills Country Club and operations coordinator for the 2001 PGA Championship at Atlanta Athletic Club.

Cannon graduated from East Tennessee State University with a B.B.A. in marketing, and earned a Masters of Business Administration from Michigan State University. He currently resides in Frisco, Texas with his family and will work out of Outlyr’s Dallas office.

About Outlyr
Outlyr (formerly Eiger Marketing Group) is a global event management and sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences for brands. Outlyr creates strategic marketing platforms by leveraging its experience in event management, partnership marketing and customer engagement to enhance affinity for our clients. In addition to managing 12 professional golf tournaments, Outlyr also operates a number of other sporting and lifestyle events and manages the sponsorship portfolio for several blue-chip clients. For additional information, visit
Media Contact:
Jeremy Friedman
Director of Public Relations and Marketing