Industry News

Lohla Sport ‘Winter Wonderlands’ collection decidedly beats projections

(LOS ANGELES, Calif.) – Golf shop orders of the current, autumn-winter LOHLA SPORT “Winter Wonderlands” ladies’ golf-lifestyle apparel collection have exceeded projections by more than 100%, signifying the brand’s significant growth since its January 2021 debut.

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Also impressive are golf shops’ inventory turns of LOHLA SPORT’s spring-summer “The Streets of Los Angeles” collection that’s eclipsed forecasts by more than 200%.

Merchandisers at more than 250 fine golf shops praise the brand for its sporty looks which seasonally transition from the course to the office and social settings.

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“LOHLA SPORT has been a tremendous addition to our golf shop,” says David Sandberg, Director of Golf at Card Sound Golf Club (Key Largo, Fla).  “The fit and fabrics have created a buzz among the ladies here, and LOHLA SPORT is a top seller for us.” 

Kelsey Jo Holsten, Golf Shop Manager at Monterey Peninsula Country Club (Calif.), concurs: “The brand bridges the gap between fashion and comfort on the course.  Our members love the lightweight options and variety of colors within each collection.”

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The Winder Wonderlands line-up takes the names of four-seasons destinations known for converging swanky fashion and active lifestyles:

  • Lake Tahoe – Smoothly move from summer to early autumn with twists on bright primary colors, including lemon, red and blueberry, perfectly accented in navy and white.
  • Vail – Enjoy high-fashion, couture Fall hues of pine, navy, crimson and white on and off the golf course.
  • Park City – Liven up mid-autumn with bright, eye-catching sorbet colors – lapis, coral and lagoon – with navy and white trims; don’t miss the new “glossy vest.”
  • Stowe – Play with the new, elegant and warm neutrals like “almond” paired with black and white, including a “Fendi-esque” print, for luxurious looks.
  • Aspen – Prepare for the holidays with unofficial “Schitt’s Creek” styles influenced by “David” and “Moira” on the hit show that includes fashion-forward red-black plaid pants.

LOHLA SPORT staples include the universal The Very Pant, a four-pocket bottom with four-way stretch.  The Golf Fitness Pant is worn stand-alone (akin to a workout tight) or under skorts in the fall for added warmth and décor, and is purposely thicker, becoming the perfect golf-yoga pant.  Both styles are country club appropriate.

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Rooted in colorful, on-trend European designs with feminine Los Angeles flair, LOHLA SPORT coordinates tops, bottoms, skorts, outwear and headwear.  In sizes XXS to XXL, cuts are flattering yet not overtly sexy, made of fine-quality fabrics sourced worldwide and optimize athletic movements. 

LOHLA SPORT’s comfortable-chic, made-for-play aesthetic is attracting a massive following as the company creates a “Golfleisure” movement akin to Lululemon and the “Athleisure” craze.

ESPN, Forbes, Golf Digest, GOLF Magazine, Golfweek, NBC Sports and others praised the brand’s refreshing looks as well as designers Lisa O’Hurley and London-based Paul Rees formerly of Burberry and Aquascutum fame.  Golf legend Annika Sorenstam is among LPGA TOUR players who exclusively wear LOHLA SPORT.

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Based in Los Angeles, California, LOHLA SPORT is a new, premier ladies’ golf-lifestyle apparel brand that is quickly captivating the golf, country club and resort market.  Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair.  The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts and outwear in coordinated collections online and in 250-plus exclusive golf shops across America.  Outfits confidently transition from the course to the office to socializing with friends and family.  Especially popular are its signature “Golf Fitness Pull-on Pant” and “The Very Pant,” a play on “Seinfield” in which, O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.

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Rich Katz