(DELRAY BEACH, Fla.) – Whiskers – maker of men’s and women’s premium, golf-specific shoelaces – has established a “Pretty in Pink” philanthropic program during Breast Cancer Awareness Month.
For the fourth consecutive year, the company is donating profits from October sales of its women’s and men’s pink shoelaces to charities engaged in breast cancer research and education. The pink laces are carried in select pro shops and available here.
Whiskers’ pink laces adorn the shoes of scores of LPGA and even PGA Tour players, including major winners, and caddies during tournaments in 2022. They are also popular among amateur golfers and merchandisers for their golf shops, and as first tee prizes and member appreciation gifts.
“There are more than 3.8 million cases of breast cancer in the U.S.,” says Kyle Groth, CEO of Whiskers. “We are grateful to the men and women who purchase pink Whiskers laces, so we can help drive people to early detection measures.”
Whiskers’ altruism is also typified in its “Stand for Ukraine” program from March to August 2022. Proceeds from sales of Whiskers blue and yellow laces – colors of the country’s flag – benefitted Save the Children Ukraine and the Ukraine Crisis Relief Fund, two highly respected non-profits focused on humanitarian relief initiatives in the embattled country.
Golfers match Whiskers laces’ colors and patterns to their shirts, hats, belts and shoes. Re-lacing golf shoes often takes less than three minutes and Whiskers’ Tour representative is on-site at tournaments to seamlessly assist. Whiskers’ Made-in-the-U.S.A. products are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands. Whiskers boasts more than 70 colors and patterns, including relatively new turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow hues. They join popular solid laces in navy, Carolina blue, pink and red. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns.
In addition to golf laces, Whiskers designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. They coordinate in style and color with trendy footwear and apparel brands, are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Whiskers is re-imagining a category that’s been long overlooked for decades yet is now an essential part of premium wardrobes. Personalizing and dressing up shoes in fashionable and fun ways mirrors today’s “individualism” frenzy.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. Led by serial entrepreneurs and veterans of Nike and Crocs, the company rallies off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting status quo ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. Whiskers is affordable luxury at $15 for one pair, $40 for a set of three and $60 for a set of five. The company also manufactures socks in colors and designs matching the laces.