Industry News

Coeur d’Alene Casino Resort Hotel retains Dan Shepherd Public Relations for expanded services

(Worley, Idaho; October 12, 2022) – Coeur d’Alene Casino Resort Hotel has increased the services for which it retains Dan Shepherd Public Relations (DSPR) via a multi-year agreement, to include promoting the casino resort, the Coeur d’Alene Tribe, and the authentic, award-winning cultural activities and amenities they offer.

“DSPR is proactive, creative, and has consistently secured outstanding earned media and best-of rankings over many years for our Circling Raven Golf Club,” said Yvette Matt, Marketing Director, Coeur d’Alene Casino Resort Hotel. “We’re excited to have DSPR do the same for our amenity-rich casino resort.”

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“It’s a distinct pleasure and honor to be entrusted with this larger promotional role for Coeur d’Alene Casino Resort Hotel and the Coeur d’Alene Tribe,” said Dan Shepherd, owner of the boutique public relations company that has clients throughout North America and abroad. “Coeur d’Alene Casino Resort Hotel’s customer service mantra is ‘Welcome Home’ and it walks the walk to ensure guests and visitors enjoy deeply satisfying experiences, whether they be in the casino, in the restaurants, at the full-service spa, on the golf course, at a show, or in the comfort of the finely appointed accommodations.”

DSPR’s expanded services appointment comes at a particularly exciting time as Coeur d’Alene Casino Resort Hotel is preparing for a year-long celebration of its 30th anniversary commencing in 2023.

For more information about events and entertainment at the Coeur d’Alene Casino Resort Hotel please visit


About Coeur d’Alene Casino Resort Hotel
Since 1993, the Coeur d’Alene Tribe has operated the Coeur d’Alene Casino Resort Hotel, located where sky greets Mt. Tch’mutpkwe, source of the St. Joe River, 25 miles from Coeur d’Alene, Idaho. The casino resort is among the largest employers in North Idaho employing between 850-1,100 depending on the season and contributing more than $33.3 million to education in the region since it opened. Additionally, millions more have gone in support of a wide range of public projects, emergency relief, charities and programs in the Pacific Northwest. Named Tribal Destination of the Year in 2019 by AIANTA and winning the silver Distinguished Dozen award from Courier in 2019 and 2020, the property features 300 rooms and suites, seven distinct food and beverage venues and entertainment including live music and comedy as well as hands-on tours and experiences through the casino’s Cultural Tourism Program. Three million-dollar winners have found their luck on 100,000 square feet of gaming space offering nearly 1,200 video gaming machines and high stakes bingo. Additional amenities include a 15,000 square foot spa voted 1st for “Resort Spas that deliver the Ahh Factor'' by (2012), 40,000 square feet of meeting space, indoor and outdoor wedding locations and Circling Raven Golf Club, an 18-hole, par 72 course acclaimed as a “Top 100” course by every major golf publication in the U.S. The Gene Bates designed course is home to the Circling Raven Championship, an Epson Tour “Road to the LPGA'' event, held annually in August. LIKE Coeur d’Alene Casino on Facebook and Instagram or follow us on Twitter. For more information about Coeur d’Alene Casino, visit

About Dan Shepherd Public Relations (DSPR)
Dan Shepherd Public Relations is a small agency catering to hospitality, golf, travel, and tourism businesses, including resorts, destinations, and attractions of all types. Other specialties include residential real estate and non-profit organizations. Some DSPR current and or former clients include Dundonald Links (Scotland), Explore Branson (Missouri), Discover Puerto Rico, Primland Resort (Virginia), Les Bordes Estate & Golf Club (France), Audubon International, Apes Hill (Barbados), Canadian Rockies Golf (Alberta), and Kauai Visitors Bureau (Hawaii).

Dan Shepherd,, 703-403-5317
Yvette Matt,, 208-500-9989