Industry News

Pinehurst Resort renews ‘Guest Drive Program’ partnership with BMW

Complimentary vehicles available exclusively for guests

(PINEHURST, N.C.) – Pinehurst Resort, host venue for the 2024 U.S. Open, today announces the renewal of its exclusive partnership with BMW of North America to provide guests with complimentary access to the latest BMW vehicles during their stay at the resort via the “Guest Drive Program.” 

Guests of the “Cradle of American Golf” will have the opportunity to explore the unique beauty of North Carolina’s famed Sandhills region behind the wheel of their preferred “Ultimate Driving Machine.”  Pinehurst Resort’s “Guest Drive Program” is available to all registered guests with a valid driver’s license from 9 a.m. to 9 p.m., Wednesdays through Sundays.

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The new program features a wide selection of BMW’s newest and most exclusive offerings, allowing guests to experience firsthand the full spectrum of BMW’s cutting-edge technology and class-leading comfort features while carving up scenic roads in their model of choice. Pending available inventory, the 2023 program will also usher in access to BMW’s all-new fully-electric vehicles – the BMW iX Sports Activity Vehicle and the BMW i4 Gran Coupe. 

“We’re energized to extend this official partnership with BMW through 2024,” says Pinehurst Resort Vice President of Sales and Marketing Eric Kuester. “BMW's passionate customer base values the inspired innovations and experiences that a world-class golf destination like Pinehurst Resort offers. That connects with our brand positioning as we continue to evolve and advance our guest experiences.”

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Introducing new electric driving experiences for guests connects with Pinehurst Resort’s sustainability initiatives of the last decade-plus. Several courses, including Nos. 2, 3 and 4, have undergone restorations and reimaginations, significantly reducing the amount of irrigable turf and overall water usage. The 43-room Manor Inn was completely renovated in 2019 following LEED® standards, and the venerable Carolina Hotel is undergoing significant upgrades to all guest and conference rooms, hallways, the lobby and Coffee House. 

For more information, visit

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About Pinehurst Resort

Established in 1895 in the Sandhills of North Carolina, Pinehurst Resort & Country Club is a 2,200-acre property featuring nine outstanding golf courses, The Cradle nine-hole par-3 short course, 75,000 square-foot putting course (Thistle Dhu), 16 clay tennis courts, an award-winning spa, 60,000-square-feet of function space other recreation and social activities for families, and elegant accommodations across six distinct lodging units: The Carolina Hotel, Holly Inn, The Manor, villas, condos and The Magnolia Inn.

Widely known as the Cradle of American Golf, Pinehurst hosted more single golf championships – including the U.S. Open, U.S. Women’s Open, PGA Championship, the Ryder Cup and PGA TOUR Championship – than any other site in North America. Golfers enjoy layouts designed by the game’s greatest architects, including Donald Ross, Bill Coore and Ben Crenshaw, Gil Hanse, Jack Nicklaus, Rees Jones, Tom Fazio and Ellis Maples.  

In concert with the United States Golf Association (USGA), Pinehurst Resort was recently selected as the first U.S. Open Anchor Site and will host the championship in 2024, 2029, 2035, 2041 and 2047. The resort is slightly more than an hour from Raleigh-Durham International Airport, 90 minutes from Charlotte Douglas International Airport and only a half-day drive from many East Coast cities. To book tee times and golf packages:, 855.235.8507.

Shane Sharp
Content | Marketing | PR