Industry News

True Spec San Diego opens at Fairmont Grand Del Mar

Outdoor facility offers San Diego golfers an elite fitting experience at one of Southern California’s most upscale and stunning resorts

SAN DIEGO, CA (November 2, 2022) — True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with Fairmont Grand Del Mar in San Diego, California. True Spec San Diego is open to golf enthusiasts as of November 1st and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

The premium facility features outdoor fittings operated by one of True Spec’s signature state-of-the-art mobile fitting units equipped with Foresight GCQuad technology. True Spec’s brand-agnostic fitting matrix has more than 50,000 club head and shaft combinations from every major equipment manufacturer which helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. 

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“When we were looking for a new location in San Diego, the Grand Golf Club at Fairmont Grand Del Mar was an obvious choice,” said Ryan Richardson, president of True Spec Golf. “The exceptional level of service that the facility is known for, coupled with its picturesque setting, make it an ideal location for our customers.”

From the 50,000-square-foot clubhouse perched just beyond the 18th hole’s cascading waterfall finish, to the traditional forecaddie service and the nearly seven full acres of practice areas, the amenities at the Grand Golf Club at Grand Del Mar provide the ultimate golf experience – both on and off San Diego’s premier golf course.

“We provide personalized service and unique amenities that deliver a premium golf experience,” said Shawn Cox, Director of Golf at the Grand Golf Club. “This new partnership with True Spec allows us to continue that approach by offering the finest golf club fitting experience.” 

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting.

True Spec San Diego will be located at 5200 Grand Del Mar Way, about 20 miles south of the previous location at La Costa in Carlsbad. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit


As one of only 14 properties in the world to earn the prestigious Triple Five-Star award from Forbes Travel Guide, Fairmont Grand Del Mar is a discovery ready to unearth. Magnificently situated on 400 acres of pristine coastal canyon and just minutes from the Pacific, it’s where classic meets cool, the fine unwinds and inspiration leads to immersion. Commune with nature on a trail ride through Los Peñasquitos Canyon and its stunning bluffs, challenge yourself on the lush fairways of the 18-hole Tom Fazio-designed golf course and find true balance at the state-of-the-art spa. At Addison, San Diego’s only Michelin-two-star restaurant, dine on seasonal tasting menus that celebrate Southern California at its very best. At Fairmont Grand Del Mar, you will get swept away by nature’s majestic beauty and discover a soulful sanctuary where finding yourself comes naturally.

In 2018, the company was acquired by golf entrepreneur and philanthropist Howard Milstein, and is now part of Milstein's 8AM Golf family. In addition to True Spec, other 8AM Golf companies include the Nicklaus Companies; GOLF Magazine and the website; legendary handmade club maker Miura Golf; Golf Logix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                          
For more information, visit                                                                                                                                            

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True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 31 studios around the world. True Spec Golf's fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

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Jim Rocco

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