Industry News

Cleveland Golf announces new HB Soft Milled putter line

HUNTINGTON BEACH, Calif. — Nov. 7, 2022 — Cleveland Golf®, is proud to introduce the new HB SOFT Milled line of putters. Discover how milling is available for all with the HB SOFT Milled, officially launching on Nov. 18, 2022. 

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Haley Wian, Business Planning Manager at Cleveland Golf. “With a variety of head shapes, alignment options, and a fitting system to match any stroke type, there  is an HB SOFT Milled putter to help upgrade your putting performance.”  

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The new line of putters provides a premium combination of features and technologies at an  irresistible price point. HB SOFT Milled starts with each putter shape being cast in molten steel  before the face and back are precision milled for performance purposes – the face for consistent  distance and the back for a razor-sharp address view. Then, the sole is hand polished to an exacting tolerance before completing the process. 

Featuring a refined Speed Optimized Face Technology (SOFT) which helps to alleviate the  issue of distance control, SOFT offers model specific milling that normalizes ball speeds across  the entire putter face for a pure, consistent roll regardless of putter shape. 

Depending on stroke type and alignment preference, there is a new model to fit every stroke.  For Slight Arc stroke types, the Golf Pride PRO ONLY Red Star is a tour-preferred pistol shape  grip that is designed to help turn the putter over through the putting stroke. For Straight stroke  types, the Golf Pride PRO ONLY Green Star has a rounded, oval-back shape for comfortable  hand positioning and to help keep the hands quiet through the stroke. 

With this new release, we’re featuring the new UST Mamiya All-In shaft as an upgraded offering  for HB SOFT Milled. The All-In shaft features a 26% stiffer profile to help minimize shaft flex  during the putting stroke for more consistency. Meanwhile, the proprietary nanotechnology strengthens the shaft for better feel and response, while delivering a 10% more consistent face  angle at impact. 

Choose from any of the 10 tour-proven shapes and sink more birdies with premium steel,  precision milling, and score-dropping face technology with HB SOFT Milled. 

Key Technologies

Milled Putter Heads: First cast, then CNC Milled for precise weighting and crisp lines.  It’s smarter milling that reduces waste for an attainable cost. 
Speed Optimized Face Technology: Ensures consistent speed control and distance  performance by normalizing ball speed across the face of the putter, now with a more  responsive feel. 
Stroke-Fit Alignment and Grip: Each shape features a specific alignment scheme and  grip designed to fit the stroke of that putter. 

Retail Information and Pricing 
Pricing: $199.99 (Standard), $249.99 (UST Mamiya All-In Shaft)  
U.S. Retail Launch Date: November 18, 2022 

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ABOUT Dunlop Sports Americas

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries,  Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon,  Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in  R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience  our incredible products. For more information, please contact Noelle Zavaleta at

Contact Information:
Dunlop Sports of America
Noelle Zavaleta